We are seeking a dynamic and result-driven Marketing Lead to join our team in the Middle East. The Field Marketing Lead, UAE, is accountable for the planning, coordination, and delivery of targeted industry programs, campaigns, and activities into and for UAE, as well as the delivery of marketing KPIs.
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Primary Responsibilities
- Collaborate closely with sales teams to identify key industries and accounts and align marketing efforts.
- Plan and execute key industry events to engage target audiences and generate leads.
- Develop and implement top accounts strategies and programs to target high-value accounts and drive engagement across the Middle East region.
- Deliver on marketing KPIs and articulate marketing’s impact on business goals, primarily Marketing Driven Pipeline (MDP) and Marketing Matured ACV (MMA).
- Effectively manage budget and resources to optimize impact for the business.
Personal Attributes
- Marketing lead with 6+ years of marketing experience in the industry, with a focus on ABM marketing.
- Strong and effective communicator and collaborator across all levels of the organization, building meaningful and trusted relationships.
- Strong written and verbal communication skills in Arabic and English.
- Excellent organizational and project management skills.
- Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative.
- Highly driven with an execution focus, willing to go the extra mile with a strong work ethic, ambitious, self-directed, and resourceful.
- Strong understanding of (or ability to quickly understand) the company, customer, messaging and product fundamentals, as well as industry trends.
