About the Role
The Marketing Operations Lead will play a crucial role in helping to meet growth objectives by establishing a strategy and process that creates a robust infrastructure capable of addressing current needs while scaling for future growth. In this position, you will work collaboratively with various team members to understand key performance indicators (KPIs), establish best practices, ensure quality control, and track and report on marketing metrics and return on investment (ROI). You will also stay informed about marketing trends and best practices to continuously optimize our processes, enhancing both inbound and outbound marketing efforts for greater efficiency.
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Responsibilities
- Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimization of functionalities. This includes evaluating vendor relationships and implementing new and existing technologies.
- Align closely with revenue operations and business systems teams to ensure continuity and consistency across all go-to-market systems.
Portfolio Complexity & Growth Pressure
The regional portfolio continues to expand with new product introductions, localization initiatives, and rationalization efforts. Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:
- Misaligned campaigns versus available portfolio
- Slower innovation adoption
- Increased dependency on ad-hoc cross-functional support
Marketing-to-Sales Conversion Efficiency
Marketing is increasingly accountable for both lead generation and pipeline quality and conversion. This role ensures:
- Clear lead qualification and handoff processes
- Alignment between campaign messaging, value propositions, and sales execution
- Better utilization of CRM and marketing automation tools to support revenue growth.
Data-Driven Decision Making
The growing reliance on marketing technologies and dashboards requires ownership to:
- Translate data into actionable insights
- Track portfolio, campaign, and account-based marketing (ABM) performance holistically
- Support monthly business reviews (MBRs) and commercial reviews with consistent and reliable inputs.
Cross-Functional Enablement & Risk Reduction
This role acts as a central point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain, helping to reduce:
- Rework and duplicated efforts
- Miscommunication during product launches or changes
- Commercial risk related to incomplete or misaligned go-to-market execution.
Sustainable Scaling Across MENA
Given the regional structure, which consists of multiple countries with lean local resources, this role facilitates scalable marketing operations by:
- Supporting local teams with structured frameworks
- Ensuring consistency while allowing for market-level adaptation
- Protecting speed, quality, and strategic focus as the business grows.
