Marketing Lead

About the Role

We are seeking a creative, energetic, and hands-on Marketing Lead who lives and breathes marketing, has a genuine passion for people and community, and knows how to turn great ideas into exciting campaigns, engaging content, and memorable experiences. This all-rounder marketing role is for someone who loves being involved in every aspect of marketing. You'll take ownership of bringing the brand to life across digital platforms, social media, content, and on-the-ground experiences.

You will work closely with our Community Team to create exciting events, build meaningful connections, and ensure the community is always engaged, inspired, and growing. No two days will look the same; one day you could be planning a campaign, and the next shooting content, attending an event, editing videos, or brainstorming creative ideas with the team.

What You'll Be Doing

1. Social Media & Digital Marketing

   • Take ownership of social media channels, particularly Instagram, TikTok, and other relevant platforms.
   • Develop and execute engaging social media strategies and content calendars.
   • Create exciting, relevant, and shareable content that reflects our brand personality and lifestyle.
   • Manage daily posting, stories, reels, community engagement, and interactions.
   • Stay on top of social media trends, new features, sounds, and creative opportunities.
   • Monitor performance, analyze engagement, and continuously find ways to grow our online presence.

2. Content Creation, Photography & Videography

   • Get hands-on with content creation, from brainstorming concepts to shooting, editing, and publishing.
   • Capture high-quality photography and video content across properties, events, experiences, and community.
   • Edit engaging reels, short-form videos, stories, and other digital assets.
   • Bring fresh creative ideas to life and ensure our content always feels authentic, exciting, and on brand.
   • Be comfortable getting behind the camera and creating content independently.

3. Community & Events Marketing

   • Work closely with the Community Team to plan, promote, and market community events and activations.
   • Capture event moments and turn them into engaging content before, during, and after each event.
   • Help create a buzz around our events, experiences, and community initiatives.
   • Develop creative campaigns that encourage residents and the wider community to connect and participate.
   • Identify opportunities to build partnerships, collaborations, and local community relationships.

4. Brand, Content & Copywriting

   • Help shape and maintain the brand identity, personality, and tone of voice across all marketing channels.
   • Create engaging, creative, and compelling copy for social media, campaigns, event promotions, newsletters, website content, and other marketing materials.
   • Develop and execute creative marketing campaigns across digital and offline channels.
   • Bring storytelling into marketing, creating content that connects with people, reflects our lifestyle, and builds a sense of community.
   • Adapt messaging and writing styles for different audiences, platforms, and campaigns.
   • Support the development of marketing materials and brand communications, ensuring consistency across all touchpoints.
   • Bring fresh ideas to the table, think outside the box, and find creative ways to make the brand stand out.

5. Marketing Coordination & Performance

   • Manage marketing timelines, campaigns, budgets, and deliverables.
   • Coordinate with internal teams and external creative partners where required.
   • Track campaign performance and prepare regular marketing reports.
   • Stay informed about industry trends, competitor activity, and emerging marketing opportunities.

Who We're Looking For

We are looking for someone with personality, creativity, initiative, and a genuine love for what they do.

You'll ideally have:

• 3 - 5 years of experience in marketing, social media, content creation, or a similar role.
• A strong passion for community, lifestyle, hospitality, events, and creating experiences.
• Proven experience managing social media platforms and growing online engagement.
• Excellent photography and videography skills.
• Hands-on experience editing videos and creating content using tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
• A great creative eye and the ability to spot a good content opportunity.
• Strong copywriting skills and an understanding of different social media audiences.
• Experience planning and executing marketing campaigns and events.
• A proactive, organized, and hands-on approach - someone who takes ownership and gets things done.
• The confidence to work independently while collaborating closely with different teams.
• The ability to juggle multiple projects while keeping things creative, fresh, and exciting.

Your Personality Matters!

More than anything, we want someone who:

• Is genuinely passionate about people, bringing communities together, and creating connections.
• Loves being out and about, meeting people and capturing experiences.
• Is naturally creative and always coming up with new ideas.
• Has their finger on the pulse of social media, trends, and culture.
• Isn't afraid to roll up their sleeves and get involved.
• Can take an idea from a simple conversation to a fully executed campaign or event.
• Brings positive energy, enthusiasm, and a can-do attitude to the team.

Why Join Us?

This is an opportunity to make a real impact on a growing lifestyle and hospitality brand. You'll have the creative freedom to experiment, bring ideas to life, and shape how people experience the brand.

You will be part of a team that values creativity, collaboration, and community, with plenty of opportunities to make your mark.

If you're a creative marketer, a natural storyteller, and someone who believes great brands are built through great experiences and genuine connections, we want to hear from you!