About the Role
The Senior Manager, Client Experience and Partnerships leads relationship marketing efforts. This role is responsible for the strategy, budget, and performance of CRM, clienteling, experiential marketing, PR, and brand partnerships, aiming to transform attention into lasting, valuable relationships with private clients and the design community. This position reports to the Marketing Director.
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Key Accountabilities
- Relationship Marketing Strategy: Define and own the client experience and CRM strategy for private clients, architects, and interior designers, ensuring alignment with business priorities.
- Client Intelligence and CRM: Lead segmentation, lifecycle programs, and client insight initiatives.
- Clienteling: Collaborate with the sales department to build a clienteling framework that transforms client insights into personalized outreach, driving repeat purchases and referrals.
- Experiential Marketing: Shape an annual program that includes launches, private viewings, trade gatherings, and international fairs, evaluating success based on acquisition, conversion, and retention metrics.
- Brand Partnerships: Lead the creation of joint marketing plans and co-investment opportunities with the brands represented, acting as the primary contact for their marketing teams.
- PR and Communications: Evolve the PR strategy for the region, lead the agency efforts, and enhance the company's presence in design, art, and lifestyle media.
- Performance and Budget: Take ownership of the budget, KPIs, and reporting for the function while presenting results and recommendations to senior leadership.
- Leadership: Build and develop the marketing team, manage agencies and suppliers, and establish standards for client treatment.
Profile
- 8 or more years of marketing experience, with at least 4 years focused on CRM, client experience, or experiential marketing, along with team management experience.
- Background in a relationship-led sector such as fashion, jewelry, beauty, auction houses, galleries, design and interiors, hospitality, or real estate.
- Comprehensive understanding of marketing across both digital and offline channels.
- A balanced skill set, being both strategic and hands-on, with the ability to analyze client data and creatively design engaging experiences.
- Strong presence to build confidence with senior leadership, partner brands, and discerning clients, along with the capability to present strategies clearly.
- Experience managing budgets and leading agency collaborations.
- Genuine curiosity about design, architecture, and art.
- Fluent in English; knowledge of Arabic and experience in Saudi Arabia are advantageous.
