About the Role
This position involves developing and delivering integrated marketing strategies and campaigns for exhibitions, conferences, awards, and digital products in alignment with agreed business objectives and KPIs. The role includes leading marketing activities across assigned portfolios by driving audience growth, engaging exhibitors and visitors, developing the brand, enhancing digital performance, and establishing strategic partnerships while ensuring effective budget management and collaboration with both internal and external stakeholders.
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Key Accountabilities
- Develop and implement integrated marketing strategies for exhibitions, conferences, awards, and digital products aligned with business objectives and event goals.
- Define target audiences, customer segments, personas, value propositions, and messaging strategies to improve campaign effectiveness.
- Manage and optimize marketing budgets by maintaining accurate budget tracking and ensuring efficient use of resources.
- Develop and manage marketing calendars, campaign schedules, and content plans to ensure timely delivery of marketing activities.
- Oversee the creation, development, and delivery of marketing materials across multiple channels, ensuring alignment with brand standards.
- Manage data management and audience development initiatives by ensuring effective data governance, enrichment, and database maintenance.
- Monitor campaign performance through analytics, reporting, and insights to improve marketing effectiveness and achieve KPIs.
- Manage digital channels including websites, email marketing, and social media platforms to strengthen event visibility and engagement.
- Develop and manage relationships with media partners, industry associations, and external stakeholders to increase event exposure.
- Source, appoint, and manage external suppliers and agencies to support successful marketing delivery.
- Support sales and event teams with market research, insights, and marketing materials to strengthen strategic partnerships and commercial opportunities.
- Stay updated with emerging marketing trends, technologies, and best practices to continuously improve campaign strategies and performance.
Qualifications, Experience, & Skills
Minimum Qualifications and Knowledge:
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related discipline.
- Strong understanding of integrated marketing strategies, campaign planning, digital marketing, and audience development.
- Knowledge of data management, analytics, brand development, and marketing measurement.
- Understanding of exhibitions, conferences, or events marketing is desirable.
- Native Arabic speaker with fluency in English is mandatory.
Minimum Experience:
- Demonstrable experience in marketing with proven ability to develop and execute successful campaigns.
- Experience managing integrated marketing campaigns across multiple channels.
- Experience managing marketing budgets and performance reporting.
- Experience working with exhibitions, events, conferences, or B2B marketing is desirable.
- Experience managing external suppliers, agencies, and strategic partners.
Job-Specific Skills:
- Strong strategic marketing and campaign management skills.
- Excellent copywriting, communication, and content development skills.
- Strong understanding of digital marketing channels and performance measurement.
- Ability to analyze campaign data and translate insights into actions.
- Experience with marketing automation, CRM, and analytics platforms.
- Proficiency in tools such as Salesforce, Google Analytics, Power BI, Adestra, and social media business manager platforms is desirable.
- Strong project management and organizational skills.
- Excellent stakeholder management and negotiation skills.
- Ability to manage multiple priorities and deliver within deadlines.
- Willingness and ability to travel for business and events.
Behavioral Competencies:
- Strategic Thinking
- Communication
- Creativity and Innovation
- Collaboration
- Commercial Awareness
- Customer Focus
- Adaptability
- Attention to Detail
- Analytical Thinking
- Relationship Building
- Results Orientation
