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About the Role
We are looking for an exceptional Field Marketing Manager to join our fast-growing MEA Field Marketing Team in Dubai, UAE. The ideal candidate will be a great collaborator, communicator, and have a proven track record for successfully managing field programs from beginning to end. You will plan and execute regional marketing activities that build pipeline and drive revenue.
You will work closely with regional sales teams, product marketing, and the campaigns team to design and execute an integrated marketing plan focused on generating pipeline for new business and expanding current accounts in the Middle East and Africa. Establishing strong relationships with sales organizations will be vital for your success in this role, presenting a wonderful opportunity to contribute to team growth!
What Will You Be Doing?
- Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to immediate market and account needs. Leverage your experience to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
- Create and execute targeted marketing programs that positively impact revenues and provide ROI. This includes integrated field thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
- Drive strategic Account Based Marketing (ABM) initiatives by determining ABM strategy priorities for regional sales teams, developing campaigns, managing rollout, and reviewing insights for impact.
- Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs, attending sales leadership meetings to enhance engagement.
- Build program assets including landing pages, registration forms, target lists, and manage pre- and post-event communications for successful program execution. Ensure proper event follow-up communication, tag leads for ROI tracking, and maintain necessary documentation in Salesforce.
- Monitor external event calendar postings and update all supporting documents, event descriptions, purchase orders, and event costs in Salesforce while collaborating with legal and procurement on contracts and purchase orders for regional activities.
Requirements
- Minimum 6-8 years of experience with a bachelor’s degree in marketing or communications.
- Experience in B2B software and cybersecurity marketing, as well as working with channel partners, is highly preferred.
- Strong understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM), and marketing automation tools.
- A team player with a willingness to learn and take ownership of tasks.
- Strong attention to detail and excellent communication skills.
- Experience with digital marketing is a plus.
- Ability to manage multiple projects and campaigns concurrently.
- Comfortable communicating across a range of environments from C-Level executives to practitioners.
- Experience in marketing reporting, dashboards, and KPIs, with skills in organizing and presenting data clearly and concisely.
- Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the supported territories.
- Possess a positive “can-do” attitude and the ability to thrive in a fast-paced, goal-oriented high growth sales environment.
- Willingness to travel as needed.
- Proficiency in Arabic and English is a must. Proficiency in French is an added advantage.
