About the Role
Lead the company's marketing strategy with a strong focus on digital growth, direct customer acquisition, brand visibility, and measurable commercial results across rental, leasing, and mobility solutions.
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Key Responsibilities
- Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok, and other relevant channels.
- Drive qualified leads, direct bookings, and customer acquisition through performance marketing.
- Own website performance, landing pages, CRO, UX, and digital customer journey optimisation.
- Lead SEO, local SEO, AEO, and AI-search visibility strategies to increase organic traffic and conversions.
- Develop social media, content, and brand strategies to increase reach, engagement, and customer acquisition.
- Strengthen CRM, lead tracking, attribution, customer segmentation, and lifecycle marketing.
- Use AI and marketing technology to improve content, automation, campaign performance, and customer experience.
- Lead integrated B2C and B2B campaigns across rental, leasing, fleet, and mobility solutions.
- Manage offline marketing activities, partnerships, events, and brand activations where required.
- Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue, and ROI.
- Manage marketing budgets and optimise spend based on commercial performance.
- Manage agencies and external marketing, creative, media, and technology partners.
- Work closely with Sales, Operations, IT, and senior management to convert marketing activity into measurable business growth.
Key Performance Areas
- Qualified leads and direct bookings
- Marketing-to-booking conversion
- Customer acquisition cost and ROI
- Website conversion and digital performance
- Organic search visibility and traffic
- CRM and lead-quality visibility
- Social media growth and engagement
- Marketing budget efficiency
- Contribution to rental, leasing, and corporate revenue growth
About the company's Rent-A-Car
From the company's Rent-A-Car branches in Abu Dhabi, Dubai, and Al Ain, our customers can access the largest fleet of German cars in the UAE. We offer a mix of cars to suit every need—whether it’s a high-end luxury vehicle or a more affordable and practical choice. The company's Rent-A-Car dates back to 1996. Originally a rental car company, it has since grown into a leading mobility services company and belongs to the company Holding Group. From our collection—with 10 locations throughout the UAE—you can rent SUVs, saloon cars, sports cars, minivans, minibuses, customised vehicles, and more, on both short- and long-term leases. We also offer commercial vehicles including trucks, vans, pick-ups, and buses with up to 34 seats. Whatever your needs, the company offers a range of custom options. In addition, our clients get comprehensive insurance, 24-hour roadside assistance, standard complimentary maintenance, replacement cars, and much more.
