About the Role
As a Marketing Manager & Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with company policies to deliver exceptional value to patients and healthcare providers. This is an individual contributor role with no direct reports.
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Key Responsibilities:
- Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders.
- Commercial Acumen: Lead core commercial cycle and brand forecasting in collaboration with relevant stakeholders.
- Translate Portfolio and Global Brand Strategy: Create clear launch and activity plans with milestones, owners, timelines, and defined KPIs.
- Lead Cross-Functional Launch: Manage launch and brand execution meetings, coordinating with Commercial, Medical, Market Access, Regulatory, Supply, Digital, and Finance to ensure timely delivery.
- Define, Track, and Regularly Review KPIs: Monitor launch milestones, sales, market share, access status, and execution rates, and utilize these to steer performance discussions and corrective actions.
- Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with company objectives.
- Market Expansion: Identify new opportunities, develop strategies, and drive market penetration, contributing to revenue growth.
- Customer Engagement: Establish strong connections with External Experts (EEs) and ensure delivery of the best customer experience.
- Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver the company's value proposition.
- Access & Reimbursement: Execute access plans, ensuring patient access to medications in collaboration with stakeholders.
- Field Engagement: Spend approximately 50% of time externally facing.
- Compliance: Ensure all activities align with ethical standards, governance, and regulatory requirements.
Basic Qualifications & Skills
We are looking for professionals with the following required skills:
- Saudi National.
- Bachelor’s degree in pharmacy.
- Saudi Commission for Health Specialist card (SCFHS) is required.
- Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.
- Previous marketing experience.
Preferred Qualifications & Skills
If you have the following characteristics, it would be a plus:
- Strong expertise in biologics, respiratory and/or specialty medicines.
- Excellent verbal and written communication skills.
- Ability to deliver and exceed objectives within tight timelines.
- Demonstrated stakeholder management and influencing skills.
- Ability to problem solve with limited information.
- Budgeting and cost-consciousness.
Skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
