Marketing Manager - LEAP East - Freelance Position

About the Role / About the Job

LEAP East is organized by a team renowned for creating the world’s fastest-growing technology platform. Located in Hong Kong, a primary financial center, LEAP East presents an exceptional opportunity for global leaders, enterprises, and scaleups aiming to innovate and expand their reach across Asia, the Middle East, and globally.

The Marketing Manager role is pivotal to crafting and executing the marketing strategy for LEAP East, driving commercial objectives and revenue targets through effective marketing tactics.

Key Responsibilities:

• Ownership and accountability for the marketing strategy, encompassing planning, implementation, management, and optimization for inbound and outbound marketing campaigns.
• Delivering on strategic KPIs by maximizing online traffic, leads, and conversions, providing regular updates on performance.
• Understanding visitor and exhibitor digital behavior via continuous testing and reporting on campaign performance, using tools such as Adobe Analytics and Google Analytics.
• Benchmarking and establishing new KPI targets to elevate campaign performance.
• Collaborating with agencies on strategic setups for all paid campaigns.
• Measuring and refining paid marketing efforts using vendor dashboards, Google Analytics, and marketing analytics reports.
• Identifying evolving SEO practices and working with stakeholders to create cutting-edge digital campaigns.
• Developing innovative organic search strategies aligned with customer lifecycle stages, adjusting for specific digital trends in international markets.
• Collaborating with content marketing teams to generate high-quality content focused on significant and relevant terms.
• Managing and optimizing organic search performance based on clickthrough rates, traffic, and conversions.
• Designing and implementing testing and optimization strategies, including A/B testing, landing pages, and CTAs.

Leadership:

• Collaborate with line reports and the marketing team to successfully deliver campaigns in alignment with agreed KPIs and strategic objectives.
• Responsible for the line management of digital marketers, ensuring campaign strategies are efficiently executed.
• Provide guidance, feedback, and inspiration to team members.

Analysis & Insight:

• Monitoring campaign performances by producing timely reports.
• Recommending adjustments to campaign execution based on data insights.
• Identifying trends to optimize campaign spend and performance.
• Sharing valuable insights with the wider marketing team and senior management to maximize revenues and explore new opportunities.

Planning & Campaign Management:

• Collaborating with the marketing team to plan campaigns aimed at achieving strategic objectives related to visitor attendance and exhibitor acquisition.
• Overseeing the operational implementation of plans and ensuring adherence to deadlines such as Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers.
• Assisting marketing managers in developing budgets in line with planned marketing efforts, ensuring digital components of budget trackers are current.

Marketing Execution:

• Working collaboratively to identify target audiences and key segments.
• Assisting in the development of personas, value propositions, and messaging for targeted product segments.
• Ensuring timely and relevant communications are disseminated across all digital channels, optimized for effectiveness.
• Demonstrating significant experience in a digital marketing role, ideally at the manager level.
• Proficiency in tools such as Eloqua, Adobe Analytics, and Adobe Target, with a strong analytical mindset.
• Solid experience with A/B web and email testing, PPC, and SEO practices.
• Strong organizational skills to manage multiple projects efficiently.
• Ability to work independently as well as collaboratively with various stakeholders.
• Proven success in achieving digital channel KPIs, with a passion for digital marketing.
• Excellent verbal and written communication abilities, along with experience in database development and segmentation.
• Driven by deadlines and targets.

Qualifications:

• Proven experience as a Marketing Manager in events, advertising, or agencies.
• Experience in executing campaigns for the APAC market.
• Bachelor’s Degree or equivalent experience.

Background Knowledge, Skills & Experience:

• Comprehensive understanding of digital marketing (PPC, SEO, online advertising) and direct marketing strategies.
• Expertise in database development and advanced targeting techniques.
• Ability to build and maintain relationships with partners and stakeholders.
• Proficient copywriting skills with experience in high-pressure environments.
• Strong proficiency in MS Office, including intermediate/advanced skills in PowerPoint, Word, and Excel.

Desirable:

• Experience with marketing automation technologies (preferably Eloqua) and with CMS platforms.
• Familiarity with social media management platforms and sentiment analysis.
• Experience in marketing analytics and reporting platforms (including Google Analytics/Adobe).
• Higher education qualification in business/marketing.
• Experience using Eloqua and/or Adobe Experience Manager.

Additional Information

• This is a temporary freelance contract that can be performed remotely. Relocation or sponsorship support is not provided for this position.
• We embrace diversity and encourage applicants from all backgrounds. Hiring decisions are based on qualifications and merit. We aim to provide a disability-friendly environment and accommodate applicants where needed.