About the Role
We are looking for a Marketing Manager to design and deliver critical aspects of the marketing strategy for LEAP East, aimed at achieving commercial objectives and revenue targets. This role is situated in Hong Kong, one of the world's primary financial centers and provides a high-octane launchpad for global leaders, enterprises, and scaleups looking to drive innovation and expand across Asia, the Middle East, and worldwide.
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Key Responsibilities
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimization for both inbound and outbound marketing campaigns.
- Deliver on strategic KPIs by driving online traffic, leads, and conversions and present ongoing results in regular updates.
- Understand visitor and exhibitor digital behavior through continual testing and reporting on channel and campaign performance, utilizing Adobe Analytics, Google Analytics, and other platforms.
- Benchmark and set new KPI targets to measure and elevate performance of digital marketing campaigns.
- Collaborate with supporting agencies to develop the strategy and setup of all paid campaigns.
- Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Identify evolving SEO practices and collaborate with stakeholders and external agencies to develop cutting-edge digital campaigns.
- Develop new and creative organic search growth strategies based on customer lifecycle and international market digital trends.
- Collaborate with content marketing and blog contributors to create high-quality content around relevant terms.
- Manage and improve organic search engine performance based on clickthrough rates, traffic, and conversions.
- Design and implement testing and optimization strategies (including A/B testing, landing pages, and CTAs).
Leadership
- Work with line reports and marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs and divisional strategy.
- Line manage digital marketer/s to successfully implement campaign strategies.
- Provide guidance, feedback, and inspiration to line reports.
Analysis & Insight
- Monitor campaign performances by producing timely reports.
- Recommend changes to campaigns based on data insights.
- Identify trends, optimize spend and performance based on insights, and share with the wider marketing team and senior management to drive revenues or pursue opportunities.
Planning & Campaign Management
- Collaborate with the marketing team to plan campaigns that meet strategic objectives (visitor attendance, exhibitor acquisition).
- Monitor operational implementation plans and ensure adherence to deadlines (Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Assist marketing managers with budget development in line with plans and ensure digital elements of budget trackers are updated.
Marketing Execution
- Work with marketers to identify target universe and key segments within that universe.
- Assist in developing personas, value propositions, and messaging for each product segment.
- Ensure relevant communications are sent through a full mix of digital channels and are optimized for each channel.
Qualifications
- Proven experience as Marketing Manager, in events, advertising, or agencies.
- Experience working on APAC market campaigns.
- Bachelor’s Degree or equivalent experience.
Background Knowledge, Skills & Experience
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth including segmentation/advanced targeting.
- Strong relationship-building skills with partners and stakeholders.
- Significant exposure to design and print suppliers/agencies.
- Strong copywriting skills with excellent verbal and written communication skills in both English & Arabic.
- Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel.
- Technology savvy with the ability to quickly adopt new technology solutions.
Desirable
- Experience using marketing automation technology (preferably Eloqua).
- Experience working with CMS platforms (coding knowledge not required).
- Experience managing social media through scheduling platforms and conducting social media listening and sentiment analysis.
- Experience with marketing analytics and reporting platforms (Google Analytics/Adobe or others).
- Formal business/marketing higher education qualification.
- Experience using Eloqua and/or Adobe Experience Manager.
Additional Information
- Please note this is a temporary freelance contract that can be performed remotely. We are unable to provide relocation or sponsorship support.
- We welcome applicants from all backgrounds and circumstances, and base hiring decisions on qualifications and merit. We are proud to provide a disability-friendly environment and will accommodate any required support or adjustments during the interview process.
