Marketing Manager, MENA

About the Role
Since our founding in 1924, we’ve made significant progress in reducing cardiovascular disease deaths, but there is still much work to be done. We are seeking a passionate individual to join our movement and play a key role in shaping a healthier future for all.
The Marketing Manager for the MENA region is responsible for developing and executing regional marketing strategies that support healthcare quality improvement, hospital certification, professional education, and science-based programs across the Middle East and North Africa (MENA). This individual will closely collaborate with the Regional Director and Sales Team to drive market growth, enhance customer engagement, generate demand, and increase brand awareness, particularly focusing on Dubai and Saudi Arabia. At our organization, we provide numerous resources to help you maintain work-life harmonization and achieve personal and professional success.

Responsibilities
This role entails collaborating cross-functionally with sales, science, product development, digital marketing, and business operations teams to deliver integrated marketing programs aligned with business objectives and to enhance the Association's standing within the international healthcare community.

Regional Marketing & Growth

• Develop and execute marketing plans that foster growth and customer engagement across the MENA region.
• Collaborate closely with sales teams in Dubai and Saudi Arabia to drive lead generation, develop pipelines, and implement customer retention strategies.
• Support the planning and execution of healthcare quality programs, certifications, educational offerings, and new business initiatives.
• Create clear customer messaging, value propositions, and campaign strategies tailored to regional market demands.

Market Research & Customer Insights

• Conduct market research, customer analysis, and competitive assessments to identify opportunities and inform marketing strategy.
• Gather customer feedback and market intelligence to enhance campaign effectiveness and support business decisions.
• Monitor healthcare industry trends and hospital market developments across the region.

Strategic Partnerships & Stakeholder Engagement

• Formulate and implement stakeholder engagement strategies to strengthen relationships with Ministries of Health, hospital executives, professional societies, healthcare leaders, Training Centers, and clinical champions across the MENA region.
• Collaborate with internal and external stakeholders to enhance awareness, credibility, and adoption of programs.
• Identify strategic partnership opportunities that bolster regional growth and healthcare quality improvements.

Content, Campaigns & Localization

• Develop and manage marketing campaigns, digital content, presentations, sales tools, webinars, email communications, and promotional materials.
• Adapt and localize global content for regional audiences while ensuring brand consistency.
• Support Arabic and English communications in all customer-facing materials and campaigns.

Marketing Operations & Performance

• Manage and optimize marketing activities through HubSpot and other marketing technology platforms.
• Track campaign performance, lead generation metrics, and ROI, utilizing insights to continually improve results.
• Support regional conferences, customer events, training initiatives, and key stakeholder engagements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field, or equivalent experience.
• Minimum of six (6) years of experience in marketing, business development, or commercial marketing.
• Previous experience in hospital marketing, healthcare marketing, or a healthcare environment.
• Proven experience in conducting market research and leveraging customer insights for marketing strategies.
• Hands-on experience with HubSpot or similar CRM and marketing automation tools.
• History of collaborating with sales teams to support demand generation and enhance customer engagement.
• Fluency in both Arabic and English.
• Strong project management, communication, and organizational skills.
• Willingness to travel internationally up to 20%.

Preferred Qualifications

• Experience within the UAE, Saudi Arabia, or broader MENA healthcare markets.
• Background in supporting healthcare quality, certification, clinical education, or professional training programs.
• Familiarity with marketing analytics and performance measurement in digital contexts.
• Experience working in an international organization with a matrix structure.

Success Profile
The ideal candidate is a commercially minded marketer with healthcare industry knowledge and strong execution capabilities. They are comfortable working closely with sales teams, leveraging customer and market insights to shape strategies, and crafting localized campaigns that drive measurable outcomes across the MENA region. They thrive in dynamic international environments and excel at both strategic development and the execution of daily marketing activities.

Compensation & Benefits
We invest in our people. Below are key components of our total rewards package:

• Compensation – Competitive base salary, with regular market value reviews.
• Performance and Recognition – Rewards for success through annual salary planning and incentive programs, with eligibility based on position type.
• Benefits – Broad array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program featuring employer matching and automatic contributions.
• Professional Development – Opportunities for career growth through Employee Resource Groups (ERG) and a mentoring program. Access to Heart U, our online university with over 100,000 resources.
• Work-Life Harmonization – Paid Time Off (PTO) starting at a minimum of 16 days per year, increasing with seniority; a total of 12 paid holidays annually.
• Tuition Assistance – Financial support for further education in relation to current roles or future opportunities.

Our 2028 Goal is to drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. We believe in reaching everyone, everywhere, with the greatest discoveries in health.