Marketing Manager

About the Role:
The role involves supporting the Head of Marketing/Senior Marketing Manager in developing and implementing the country marketing strategy and plans for English and Exams (E&E). You will ensure alignment with the global marketing strategy and brand, while collaborating with the E&E Business to ensure marketing programs meet business targets.

Accountabilities:

Strategy and Planning

• Supports the development and execution of country-level go-to-market strategies for E&E, ensuring alignment with global objectives, budgets, resources, and consistent implementation of marketing processes.
• Leads integrated 360° marketing campaigns, adapting messaging and creative assets across audiences, channels, and platforms to maximize engagement, relevance, and brand impact.
• Monitors brand compliance and marketing KPIs, driving partnership and channel marketing initiatives that align with customer needs and strategic business goals.

Consultancy, Analysis & Problem-Solving

• Leverages marketing expertise, customer insights, and analytics to identify improvement opportunities, optimize engagement, and enhance overall customer experience.
• Provides country and global market insights, advocating customer needs within cross-functional teams to shape effective, joined-up marketing strategies and initiatives.

Commercial and Financial Management

• Manages E&E marketing budgets, including reporting, risks, and cost-effective spending to maximize results and value.

Relationship and Stakeholder Management

• Proactively builds strong relationships with the internal marketing network and stakeholders to ensure integrated approaches and enhance own knowledge and expertise.

Leadership and Management

• Plans and prioritizes marketing activities, shares insights to improve efficiency, and ensures compliance with governance and ethical AI policies.

Role-Specific Knowledge and Experience:
Essential:

• Experience in a marketing position at a national level within a medium to large organization.
• Demonstrable experience of developing marketing strategies and plans.
• Demonstrable experience in managing supplier relationships.
• Stakeholder engagement and management.

Desirable:

• Experience in a global organization.
• Experience in a relevant sector or industry, e.g., education, E&E.

Role-Specific Skills:
CIM Marketing Competencies
Insights:

• Analyses and presents information from research and customer feedback as insights.

Integrated Marketing Communications:

• Develops marketing communications campaigns using both physical and digital tools.
• Delivers integrated marketing communications campaigns using both physical and digital tools.

Partnership Marketing:

• Implements processes aligned with company values to maintain corporate reputation.
• Ensures that all marketing activities comply with corporate governance processes and relevant legislation and regulations.

Monitoring and Measuring Effectiveness:

• Collects, synthesizes, analyses, and reports measurement data.
• Participates in reviews of marketing activities using measurement data and analytics to identify improvements.
• Uses social analytics and listening tools to identify improvements to organizational processes that will enhance social reputation.

Language Requirements:
The company systems and global processes operate in English. Written and verbal proficiency in English is required.

Education:
Relevant degree, e.g., marketing, or equivalent level of experience (Essential)
Relevant external professional organizations, e.g., CIM, Melcrum, GCN, CIPR, WOMMA, etc., (or equivalent experience in relevant discipline) (Desirable)

Important Information:

• Business Unit: English & Exams
• Pay Band: 6/G
• Country/Location: Dubai/Abu Dhabi/Sharja - UAE
• Contract Type: Fixed Term Contract (2 years)
• Monthly Remuneration: Basic Salary - 7927 AED and Housing Allowance - 4165 AED

Requirements:
This role is based in the UAE, and applications are welcome from candidates across the globe. The company will provide visa sponsorship support where required; however, relocation or mobility assistance is not offered. Candidates who require visa sponsorship are encouraged to discuss this with their Recruiter.

The company supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon the ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

Equality, Diversity and Inclusion Statement:
We are committed to equality, diversity, and inclusion and welcome applications from all sections of the community, as we believe that a diverse workforce adds depth to our work. The company is a Disability Confident Employer, participating in the Disability Confident scheme which helps challenge attitudes and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement:
The company is committed to safeguarding children, young people, and adults we work with, believing that everyone deserves safe environments and protection from abuse, maltreatment, and exploitation. Appointment for positions directly involving vulnerable groups will follow thorough checks in line with legal requirements and the company’s Safeguarding policies for Adults and Children.