About the Role:
The company seeks an experienced Regional Marketing Manager for our Middle Eastern markets. As a member of the company Marketing team, you will be part of a global team focused on success where your work can have immediate and long-term impact on our business goals. If you are driven to put your expertise to work in a growing and evolving organization, we should talk.
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Your Role:
The Regional Marketing Manager is responsible for the marketing plan & execution to support pipeline goals aligned with the corporate strategy. Working closely with the sales, channel and extended marketing team is required. A comprehensive understanding of the market and channel landscape in order to get the right mix of direct and partner-led activities is essential, as this is a large region and prioritization and focus are key to success.
Your Opportunity:
- Own the regional marketing plan, execution and return on investment analytics.
- Partner with the sales teams in the region with effective communication and collaboration to build and execute plans in cooperation.
- Engage with key focus partners to amplify marketing efforts across the region. Motivate, build relationships and mindshare across the channel landscape working closely with the broader channel teams.
- Be an active participant in the global marketing team advocating for local requirements to the wider teams.
- Analytical focus on internal pipeline trends for your region, what's working, what’s not, and what needs to be adapted.
- Budget management for the region, spend, forecasting and reconciliation.
- Accountable for due process and administration of regional activities including but not limited to partner marketing funding, raising purchase orders, and setting up new vendors.
- Engage, excite and motivate internal and external stakeholders to become social media ambassadors for the company. Creative thinking and strong follow-through on execution.
Qualifications:
- Minimum of 5 years’ experience in marketing technology solutions B2B, channel and direct. Cyber security software a plus.
- Deep understanding of the channel, routes-to-market, reseller business model, marketing to/through/with partners.
Demonstrated Experience and Results in the Following Areas:
- Building and executing a marketing plan, channel and direct, in Middle Eastern markets.
- Skilled at building and maintaining strong relationships with sales teams, marketing as a partner to sales for success.
- Developing and executing successful channel marketing lead generation programs with channel partners, distribution, and resellers.
- Understand CRM (preferably Salesforce.com) and how the CRM system works together with Demand Generation and automation tools (preferably Marketo).
Characteristics:
- Independent worker with high self-motivation and strong sense of getting things done.
- Process-driven, organized, and possesses project management skills.
- Works well in a fast-paced dynamic environment.
- Analytical mindset when looking at and interpreting data for trends in relation to pipeline build.
- Effective communicator across all levels and key stakeholders internally and externally.
- Able to take direction and run with it. Envision the end result, make recommendations, act, and leverage your resources to execute and manage obstacles.
- Comfortable bringing information and recommendations to management.
- High attention to detail and accuracy.
- Collaborator, influencer, change agent with an upbeat work ethic where you can take ownership and have fun.
