Marketing Operations Specialist

About the Role
The main responsibility of the Marketing Operations Specialist is to support the efficient execution of marketing campaigns and initiatives across the company's payment products and services, ensuring effective coordination, performance tracking, and compliance with internal and regulatory requirements.

Job Responsibilities:

• Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
• Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
• Work closely with Product, Sales, Growth, Data, and Compliance to ensure effective campaign execution.
• Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
• Track and report campaign performance, including acquisition, conversion, engagement, and product adoption.
• Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
• Identify opportunities to improve and automate marketing processes and workflows.
• Coordinate with external agencies and vendors as required.
• Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.

Education

• Bachelor's degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field.
• Equivalent years of relevant experience may be considered in lieu of formal education.

Experience

• 2–4 years of relevant experience in marketing operations, digital marketing, CRM, growth operations, campaign management, or a related field.
• Experience in fintech, payments, banking, financial services, e-commerce, or technology is preferred.

Skills

• Fluent in English and Arabic.
• Good understanding of digital payments, customer/merchant journeys, digital marketing channels, and campaign lifecycle management.
• Experience with CRM, marketing automation, campaign management, analytics, or customer engagement platforms.
• Good analytical capabilities and proficiency in Excel/Google Sheets and reporting/dashboard tools.
• Understanding of campaign KPIs such as acquisition, conversion, engagement, retention, ROI, and product adoption.

Core Competencies

• Process Optimization & Innovation – Proficiency Level: Advanced
• Collaboration & Stakeholder Engagement – Proficiency Level: Advanced
• Strategic Thinking & Execution – Proficiency Level: Moderate
• Business Acumen & Operational Efficiency – Proficiency Level: Moderate

What We Offer You

• An inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• Highly competitive compensation packages, including the potential for shares.
• Prioritized personal development with regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Experience working with a talented team of over 30 nationalities across 7 countries in an exciting industry.
• Autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• A lot of responsibility and trust, as we believe the best results come when individuals are given the freedom to act independently.