About the Role
As the Marketing expert, you will be responsible for the establishment and the communication of our full product value proposition across the full value chain, from payers to health systems and prescribers. You are accountable for informing positioning using an insight-driven marketing and launch strategy, delivering simple compelling customer-led content, and designing outstanding integrated customer experiences in partnership with networked partners.
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Your Responsibilities
- Closely align with the relevant brands’ value proposition and customer positioning, autonomously optimize marketing campaigns, lead the execution of the value proposition, and support the end-to-end customer experience.
- Drive campaign pull-through at product launch, translating value proposition messaging into launch toolkits and promotional materials for field teams and external channels.
- Analyze customer insights to assess customer needs, drive and adapt tactical marketing activities, and inform the optimal integrated customer experience.
- Establish post-launch tracking dashboards to evaluate early market adoption, campaign reach, and stakeholder engagement, optimizing tactical plans in real-time.
- Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors) to support product marketing strategies and activities.
- Partner with Medical and Regulatory teams to ensure the development, approval, and pull-through of compliant and effective promotional tactics.
- Perform a wide range of tactical activities to support seamless, well-integrated marketing campaigns across multiple platforms.
- Lead marketing activities and provide technical expertise and consultation to PPOCs whenever they contribute to marketing tactics (including symposia, advisory boards, and promotional activities to introduce the product value proposition to core healthcare providers).
- Measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes.
- Manage Congresses and Professional Society relationships and coordinate end-to-end meeting/event management.
- Collaborate with customer-facing roles to communicate effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities.
- Establish your own work priorities and timelines, and exercise judgment in selecting methods for approaching new projects.
Demonstrates Foundational Proficiency within the following Key Competencies
- Customer Understanding
- Competitive Value Creation
- Integrated Campaign Development
- Project & Vendor Management
- Measurement & Iteration
Who You Are
- Education: Bachelor's degree in a science or related field (MBA is a plus).
- Experience: Minimum of 4 years of total work experience, including at least 2 years of commercial experience (e.g., marketing or market access).
- Marketing Expertise: Demonstrated experience in creating marketing strategies, plans, and tactics that have successfully strengthened market positioning and driven high-value customer and business outcomes.
- Therapeutic Area Expertise: Direct experience in oncology, specifically breast cancer is highly preferred.
- Launch Track Record: Proven hands-on product launch experience, including cross-functional launch strategy, tactical execution, and campaign pull-through.
Benefits
- Competitive salary and performance-based incentives.
- Opportunities for professional development and career growth.
- Health and wellness programs to support work-life balance.
- Comprehensive benefits package.
Contract & Travel Details
- This position may require travel to meet with stakeholders and attend relevant conferences or events.
Commitment to Diversity
We are an Equal Opportunity Employer and value diversity in our workforce.
