Marketing & PR Manager

Presight Kazakhstan is seeking an experienced Marketing & PR Manager to drive local marketing and public relations efforts in Kazakhstan. This role is pivotal in enhancing brand visibility, reputation, and market presence while ensuring alignment with the overall marketing and communications strategy set by the head office in Abu Dhabi. The Marketing & PR Manager will lead local campaigns, manage media relationships, and support business development initiatives tailored to the Kazakhstan market. The role is based in Presight’s Kazakhstan Office (Astana city).

Responsibilities

• Develop and implement a localized marketing and communications plan for Kazakhstan that aligns with Presight’s global strategy.
• Build and maintain relationships with local media, influencers, and industry stakeholders to enhance brand reputation and visibility.
• Act as the primary liaison between the Kazakhstan office and the Group Marketing team in Abu Dhabi to ensure brand consistency across all channels.
• Plan, execute, and manage local PR campaigns, events, sponsorships, and digital marketing initiatives to raise brand awareness in Kazakhstan.
• Create and localize content for press releases, blogs, newsletters, social media posts, and other communication materials tailored to the Kazakhstan audience.
• Organize and manage local events, webinars, and conferences, collaborating with third-party vendors and agencies as needed.
• Provide marketing support to the Business Development team by preparing localized presentations, proposals, and other promotional materials.
• Monitor and analyze the performance of local PR and marketing campaigns, providing regular reports to the head office with insights, ROI, and recommendations for improvement.
• Manage relationships with local PR agencies, media outlets, and event organizers, ensuring high-quality execution of campaigns.
• Track marketing budgets and expenses, ensuring cost efficiency and adherence to allocated budgets.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing, communications, or public relations, preferably in a technology or IT company.
• Proven track record in managing media relations, PR campaigns, and event planning.
• Strong content creation skills, including writing press releases, blogs, and social media posts.
• Fluency in English and Russian (both written and spoken); fluency in Kazakh is a plus.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms).

Work Conditions

• An open, diverse, and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.