The Marketing Product Analyst is an entry-level position responsible for assisting in the development of product plans, strategies, and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase market share, and establish a competitive position.
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Responsibilities:
- Partner with Product Management to monitor strategic marketing programs, development, launches, and marketing to maximize each program/product's benefits and deliver on client value propositions.
- Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on industry verticals and competitors.
- Ensure successful execution of functional strategies requiring coordination across teams/business units, and execute comprehensive marketing plans to improve performance, brand preference, and client engagement.
- Utilize specialty knowledge to review, analyze, and develop new solutions.
- Contribute to daily product marketing for core products, including program delivery, client experience, and client communications strategy.
- Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation.
- Conduct market research and assist Marketing Product Managers in overseeing program life cycle management regarding market demands, technology trends, and competitive analysis.
- Assess business decisions with due consideration for the firm's reputation and compliance with applicable laws, rules, and regulations.
Qualifications:
- Relevant experience preferred.
- Working knowledge of tools related to product management, program management, and marketing.
- Familiarity with business and internal/external resources.
- Ability to collaborate with internal/external partners on client-facing solutions delivery.
- Clear and concise written and verbal communication skills.
- Ability to apply a client mindset to shape solutions.
- Capacity to influence others.
Education:
- Bachelor’s degree/University degree or equivalent experience.
Location:
Dubai, Dubai, United Arab Emirates
Work Conditions:
On-site, Full-time
The company is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law.
