The Marketing Project Manager – MEA is a strategic role within the regional marketing team, responsible for leading high-impact marketing initiatives and customer experience programs across the Middle East and Africa. The role requires strong project management capabilities, deep experience in customer experience (CX), and the ability to work across diverse stakeholder groups. A data-driven mindset, along with knowledge of digital platforms, mobile apps, and UX principles, supports innovation and customer-centricity.
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This individual will also be responsible for developing marketing strategies and plans, representing and leading marketing requirements in cross-functional and strategic projects, and defining KPIs and reporting frameworks to measure success. This is a mid-management role requiring a high level of autonomy, initiative, and ownership, with the ability to drive projects and strategies independently while collaborating across teams.
Main Accountabilities
- Lead and support priority CX initiatives aligned with Cigna’s global strategy.
- Design and implement programs to gather and analyze customer data to improve marketing effectiveness and customer satisfaction.
- Provide insights and recommendations to the Customer Experience Committee for strategic decision-making.
- Drive cross-functional CX programs across MEA, ensuring alignment with business and marketing goals.
- Lead and manage strategic marketing projects including new market and segment initiatives.
- Develop and execute marketing strategies and plans that support business objectives and customer needs.
- Collaborate with Heads of Partner Engagement, Brand & Communications, and Social Media to deliver quarterly priorities.
- Define KPIs and prepare reports to track performance and guide decision-making.
Skills and Capabilities
- Proven experience in designing and executing CX programs with measurable impact.
- Ability to develop and implement strategic marketing plans that drive business growth.
- Strong ability to lead and manage complex projects using structured methodologies and tools.
- Ability to build and maintain strong relationships with senior stakeholders across diverse cultures and geographies.
- Skilled in collecting, analyzing, and interpreting marketing and customer data to inform strategy.
- Familiarity with digital platforms, mobile apps, and UX principles to support marketing innovation.
- Excellent interpersonal, presentation, and written communication skills.
- Understanding of Cigna’s product portfolio and market dynamics.
- Comfortable working in a fast-paced, evolving environment with shifting priorities.
- Committed to delivering high-quality outcomes within deadlines.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- Over 10 years of relevant experience in marketing and project management within a complex international organization.
- Experience in health insurance or related industries is a plus.
