About the Role
Jobholders at this level carry out specific tasks independently but are subject to close supervision. They research, collect and analyze information, draft reports and documents, participate in specific meetings, and develop their own professional expertise. Jobholders undertake simple operational activities including the collection of campaign briefs and assessment of internal capabilities.
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Job Responsibilities
Marketing Campaign Planning and Development
- Work closely with the Awareness general department to collect and understand developed campaign briefs.
- Assess internal capabilities and accordingly identify campaign briefs where campaign concept development can be handled in-house vs. externally.
- Identify a list of creative agencies when needed, assess, recommend, and liaise with the best-fit to handle campaign concept development.
- Communicate campaign briefs with selected creative agencies to enable the development of campaign concepts, ensuring proper understanding.
- Review developed campaign concept options by creative agencies against campaign briefs ensuring alignment, highlight gaps, suggest recommendations, and select the most suitable ones for adoption.
- Coordinate with relevant functions and communicate developed campaign concepts to initiate campaign material production.
Marketing Campaign Monitoring
- Follow up on the campaign’s material production ensuring timeliness of delivery and adherence to business needs, campaign briefs, objectives, concept, the company’s brand image, and set guidelines.
- Review the developed campaign materials ensuring adherence to the overall strategy and the company’s identity and recommend amendments/improvements, if needed.
Organization and Operations
- Follow all relevant policies, processes, and standard operating procedures so that work is carried out in a controlled and consistent manner.
- Help in solving escalated problems and provide needed support for junior team members to ensure work is carried out efficiently.
- Escalate complex problems to the relevant person to ensure cases/issues are closed properly.
- Perform other duties as requested.
People Management
- Train junior staff on the different job activities to ensure transfer of know-how when applicable.
- Provide clear direction, prioritize tasks, assign and delegate responsibilities, and monitor the workflow of subordinates/junior staff.
- Support junior staff or direct reports in order to execute their duties according to set policies and processes.
Education
- Bachelor’s degree in Marketing, or equivalent is required.
Experience
- A minimum of 2 years of relevant experience.
Competencies
- Vendor Management - Developing
- Media Production - Developing
- Marketing Campaigns - Developing
- Digital Communication - Developing
- Public and Media Relations - Developing
- Professionalism - Developing
- Collaboration and Communication - Developing
- Results Oriented - Developing
- Customer Focus - Developing
- Enablement of Change and Innovation - Developing
