About the Role
We are seeking a creative and results-driven Marketing Specialist to support brand growth within the hospitality industry. The ideal candidate will have experience in digital marketing, social media management, and promotional campaigns, with a strong focus on increasing brand awareness, attracting customers, and driving business growth.
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Key Responsibilities
- Develop and implement marketing strategies to promote hotel services, restaurants, events, and hospitality offerings.
- Plan and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
- Manage social media accounts, create engaging content, and maintain a consistent brand image.
- Coordinate promotional activities, seasonal offers, events, and special packages.
- Collaborate with the sales, operations, and guest relations teams to support business objectives.
- Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities.
- Manage online listings, promotional content, and brand visibility across relevant platforms.
- Analyze campaign performance, website traffic, engagement, and customer conversion rates.
- Coordinate with designers, photographers, agencies, and other external partners when required.
- Prepare marketing reports and recommend improvements based on campaign results.
- Support customer retention initiatives and strategies to increase repeat business.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Previous experience in marketing, preferably within the hospitality, hotel, restaurant, or tourism industry.
- Knowledge of digital marketing, social media platforms, content creation, and online advertising.
- Experience with marketing analytics tools and campaign performance reporting.
- Strong written and verbal communication skills in English.
- Creative thinking, organizational skills, and attention to detail.
- Ability to manage multiple projects, meet deadlines, and work collaboratively with different teams.
- Knowledge of graphic design tools, SEO, email marketing, and paid advertising is an advantage.
