About the Role
The Marketing Specialist is a key role within the regional marketing team, reporting to the Head of MEA Marketing and Communications, and will be based in the regional office in Dubai. This partially strategic and operational role involves supporting and executing lead generation, marketing, branding, and event strategy for Smart Building technologies and solutions across the Middle East and Africa.
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Responsibilities
As a Marketing Professional, you will:
- Implement and support marketing campaigns.
- Develop customer communication programs using the Marketing Automation Platform, Pardot.
- Leverage Sales Force to generate effective sales leads and enhance measurement of action effectiveness.
- Manage digital tools, social media channels, and Google AdWords campaigns.
- Enhance the website employing the CMS Sitecore tool.
- Be accountable for all marketing projects and inquiries across the Middle East & Africa region.
- Develop structure, administer & update local marketing repositories.
- Support the preparation of strong value content such as white papers, webinars, videos, and animations for best-in-class digital campaigns.
- Develop global marketing news updates and execute marketing strategies as part of daily priorities.
- Facilitate the duties of marketing managers by ensuring smooth operations.
- Support regional events and trade shows in strong collaboration with business partners.
- Create, update documents, and craft creative files including presentations, reports, spreadsheets, Photoshop edits, HTML, etc.
- Proofread and support sales enablement and communication efforts coordinated by team members.
Requirements
Required
- Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent.
- Minimum 3-5 years of experience as a Marketing Specialist/Generalist within a matrix organization in the UAE.
- Hands-on experience in executing lead generation and supporting regional events/trade shows.
- A great passion for branding, creativity, determination to achieve objectives, flexibility, enthusiasm, initiative, problem-solving ability, and teamwork.
- Recent or past experience working with various marketing tools.
- Solid experience with MS Office Suite and Adobe Photoshop; capable of handling presentations, reports, spreadsheets, Photoshop editing, InDesign, HTML, etc.
- Recent or past experience using web enhancement tools.
- Excellent written and verbal English language skills.
- Strong writing, editing, and research abilities.
- High proficiency in customer service.
- Ability to multi-task in a fast-paced, deadline-driven environment.
- A strong team spirit and high level of customer service capability.
