About the Role
An exciting opportunity has opened for a Marketing Specialist to play a key role in the launch of HR Tech Abu Dhabi. This position is particularly important as it offers the chance to help establish the brand, build its audience, and shape its marketing strategy from the outset.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
HR Tech Abu Dhabi will bring together senior HR, People, Talent, and Technology leaders with innovators, solution providers, and organizations shaping the future of work. The event will explore the rapidly evolving world of HR technology, AI, workforce transformation, employee experience, and digital workplaces.
The Senior Marketing Manager will be responsible for leading the marketing efforts for HR Tech Abu Dhabi's event launch. Candidates will require a special mix of strategic and tactical skills for success. Working closely with the Portfolio Director, commercial team, content, operations, and the wider marketing function, you will develop campaigns that build awareness, drive registrations, and generate high-quality commercial leads.
We are looking for an experienced events marketer who thrives in building brands and audiences and is excited by the opportunity to assist in the launch of a major new HR technology event in the Abu Dhabi market.
Key Responsibilities
- Event marketing: Develop targeted campaigns to attract exhibitors, sponsors, partners, and attendees to HR Tech Abu Dhabi.
- Content creation: Collaborate on development of event collateral, social posts, email newsletters, and show guides.
- Digital marketing: Support the development and management of paid digital campaigns, including PPC, paid social, and display advertising.
- Social Media: Manage social activity, particularly LinkedIn, to build awareness, engagement, and audience growth.
- CRM & database management: Segment lists, manage registration data, and build persona campaigns.
- Website Management: Ensure event sites, landing pages, registration journeys, and marketing collateral are current, accurate, and optimized for conversion.
- Partnership & media coordination: Liaise with media partners, associations, government entities, etc.
- On-site support: Handle event-day marketing execution, photography/content capture.
- Post-event: Conduct performance reporting, follow-up campaigns, and post-show surveys.
- Multilingual content coordination: Localize Arabic/English campaigns.
Experience Required
- 1–3 years in marketing, ideally within events, exhibitions, hospitality, or B2B services.
- Experience working with or exposure to MENA markets.
- Fluent English; Arabic (native/fluent) strongly preferred.
- Familiarity with digital marketing tools (Email platforms, Google Analytics).
- Experience with CRM/registration platforms (Salesforce, Cvent, Eventbrite, or regional equivalents).
- Basic design tools knowledge (Canva, Adobe Creative Suite — Photoshop/InDesign a plus).
- Proficiency with Excel/Google Sheets for reporting and data tracking.
- Familiarity with WordPress/CMS for event microsites.
- Strong written communication skills (English required; Arabic strongly preferred).
- Excellent project management and multitasking abilities under deadline pressure.
- Cross-cultural communication skills, particularly for working with a diverse exhibitor/sponsor base across GCC, Levant, and North Africa.
- Strong attention to detail regarding registration data and branding consistency.
- Adaptability to the intense pre/post-show crunch periods typical in the events industry.
- Stay up to date with developments in HR technology, AI, and the UAE business landscape, using market insight to inform marketing activity.
