About the Role
We are seeking a creative, organized, and detail-oriented Marketing Specialist to enhance and manage our social media presence across multiple platforms and international markets. This role will involve a combination of social media management, content creation, community engagement, and performance monitoring to drive brand visibility and audience interaction.
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Key Responsibilities
Social Media Management
- Manage social media accounts across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Handle multiple accounts targeting different languages and international audiences.
- Plan, schedule, and publish content according to a weekly content calendar.
- Ensure regular posting and consistency across all platforms.
- Adapt content to fit each platform, audience, and market.
Content Creation & Graphic Design
- Design high-quality social media posts, stories, carousels, and infographics.
- Create professional thumbnails and covers for YouTube videos, Instagram Reels, and other content.
- Develop visually engaging content related to real estate projects, market trends, investment opportunities, and company updates.
- Create branded visuals for announcements, events, partnerships, and property launches.
- Maintain a clean, modern, and premium visual identity aligned with branding guidelines.
Community Management & Engagement
- Monitor and respond to comments, messages, and interactions on all social media accounts.
- Encourage engagement and build an active online community.
- Increase brand visibility, audience interaction, and organic reach.
- Identify relevant trends and opportunities to enhance engagement.
Brand Identity & Quality Control
- Ensure all content adheres to brand guidelines, including fonts, colors, layouts, and overall visual style.
- Maintain a consistent and recognizable identity across all international accounts.
- Review content meticulously before publication to avoid errors related to spelling, formatting, or visuals.
- Ensure that every publication reflects the professional and premium positioning of the brand.
Content Strategy & Coordination
- Collaborate closely with the Marketing Manager, Content Creators, Video Editors, and Media Buyers.
- Contribute creative ideas for new content formats, campaigns, and social media trends.
- Prepare and maintain a structured weekly content calendar.
- Coordinate content for property launches, events, campaigns, and announcements.
- Ensure timely delivery and publication of content.
Performance Monitoring & Reporting
- Monitor social media performance metrics, including reach, engagement, follower growth, and content interactions.
- Identify top-performing content and recommend areas for improvement.
- Prepare weekly social media performance reports.
- Use performance insights to refine content strategy and enhance organic visibility.
Requirements
- Experience in social media management and graphic design.
- Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or similar.
- Strong understanding of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Excellent attention to detail and a commitment to visual consistency.
- Strong creativity, organizational skills, and time management abilities.
- Ability to simultaneously manage multiple accounts and deadlines.
- Understanding of luxury branding and real estate marketing is essential.
