About the Job
In this role, you will be leading the Growth Marketing Efforts for customer acquisition. This includes setting up the marketing strategy for the company, employing both traditional and data-driven techniques in real and digital worlds. You will create, coordinate, and maintain processes to bridge the gap between the technical and marketing teams. Your expertise in documentation and creating efficient, scalable systems is essential. You will be recognized for your problem-solving skills, hustle, and ability to switch seamlessly between planning and execution.
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The position demands analytical prowess, an ROI-focused mindset, and a strong track record of driving meaningful growth and engagement, ideally in a direct-to-consumer or B2B service context. The ideal candidate is a passionate team player who can thrive in a matrixed organization while relentlessly pursuing customer growth and engagement.
What You’ll Do
- Develop global marketing strategy, incorporating traditional and data-driven techniques.
- Prioritize customer needs, identifying creative solutions in collaboration with the technical team.
- Execute creative and effective onboarding experiences.
- Employ customer-facing skills for both direct-to-consumer and B2B services.
- Run and iterate on automated email and social media marketing campaigns.
- Gather and analyze data to create insightful narratives driving growth.
- Conduct thorough market research on customers and competitors.
- Collaborate effectively and simplify complex tasks to ensure project clarity and delivery.
- Engage actively in alignment projects such as documentation and communication frameworks.
What You'll Need
- A degree in commerce, marketing, management, or equivalent experience.
- Outstanding written and verbal communication skills.
- Excellent project management abilities.
- Ability to prioritize, self-start, and contribute under pressure to meet tight deadlines.
- Highly organized, creative, and a critical thinker.
- Understanding of the local digital and offline media landscape.
- Comfortable working in an entrepreneurial environment.
- A procurement or legal background is a plus.
- Strong business judgment, communication, and interpersonal skills.
- Detail-oriented and passionate about the challenges presented.
- Enthusiastic about the company and its hybrid technology/operations nature.
Perks
- Opportunity to shape the strategic direction of the company.
- Chance to impact the world around you through product innovation.
- Work alongside sharp, motivated co-workers in a fun office environment.
Benefits
- Competitive compensation and bonuses, including stock options.
- Paid company holidays.
- Full social coverage.
At Yassir, we believe in the power of diversity and the importance of an inclusive culture. We are excited to hear from individuals who can bring unique perspectives and experiences to our team. Join us in creating a better tomorrow! We look forward to receiving your application!
