About the Role
The Marketing & Strategy Manager (Oasis) is responsible for leading the planning and execution of marketing and strategy initiatives for the Oasis convenience retail portfolio, with a strong focus on Food & Beverage (F&B). This role is integral to the delivery of customer value propositions, campaign strategies, and in-market execution across channels and the retail network, ensuring alignment with agreed commercial and marketing objectives. Reporting into the Marketing Manager, the role partners closely with commercial, operations, and senior marketing stakeholders. The position requires strong functional expertise, structured problem-solving, and execution leadership to drive customer growth, conversion, and sustained portfolio performance.
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Key Accountabilities
Oasis Marketing Strategy & Portfolio Delivery
- Lead the delivery of the Oasis marketing strategy across F&B and non-fuel retail in line with approved corporate and retail growth priorities.
- Translate agreed business objectives into clear marketing priorities, annual plans, and execution roadmaps for the Oasis portfolio.
- Own the operationalization of customer-centric marketing strategies across campaigns, promotions, and retail activations.
- Ensure consistency of brand positioning, messaging, and customer value proposition across all Oasis touchpoints.
- Provide structured marketing input into category, pricing, and promotional planning in collaboration with commercial teams.
Consumer Value Proposition & Brand Activation
- Lead the evolution and execution of the Oasis consumer value proposition, informed by customer insights, market trends, and performance data.
- Develop compelling campaign propositions, narratives, and reasons-to-believe that resonate with target customers.
- Ensure brand strategies are effectively translated into impactful in-market activations and communications.
- Coordinate creative development to ensure alignment across formats, channels, and retail environments.
- Safeguard brand integrity while enabling localized and trade-led activations within approved frameworks.
Marketing Campaign Planning & Execution Oversight
- Own the planning and coordination of the Oasis marketing and trade marketing calendar.
- Lead execution oversight of F&B trade marketing initiatives and major brand campaigns across the retail network.
- Ensure campaigns are delivered on time, within budget, and to agreed quality and brand standards.
- Provide clear direction to internal teams and agencies to enable execution excellence.
- Identify execution risks and escalate or intervene as required to protect performance and timelines.
Performance Management, Insights & Optimization
- Define campaign-level KPIs aligned to customer growth, conversion, and revenue objectives.
- Review campaign performance, media effectiveness, and in-market results to assess impact and ROI.
- Translate data, insights, and learnings into clear recommendations and optimization actions.
- Embed performance learnings into future campaign planning and execution standards.
- Promote a data-led, evidence-based approach across Oasis marketing activities.
Stakeholder Engagement & Cross-Functional Collaboration
- Act as the primary marketing interface for Oasis commercial, merchandising, and operations teams.
- Engage with VP-level stakeholders through structured updates, presentations, and recommendations.
- Align cross-functional stakeholders around execution priorities, timelines, and campaign objectives.
- Lead day-to-day agency collaboration across creative, media, and production partners.
- Ensure clear communication, feedback, and performance expectations with internal and external partners.
Team Leadership & Capability Contribution
- Provide day-to-day guidance and direction to marketing specialists supporting Oasis initiatives.
- Allocate work, set priorities, and ensure clarity of roles, timelines, and deliverables.
- Support capability building through coaching, feedback, and structured knowledge sharing.
- Promote accountability, collaboration, and continuous improvement within the team.
- Contribute to a strong 'one-team' culture across marketing and retail functions.
Qualifications, Experience, Knowledge & Skills
Minimum Qualification
- Bachelor’s degree in marketing, Business Administration, or a related discipline.
Minimum Experience & Knowledge & Skills
- 8 years of experience in marketing execution, trade marketing, or retail/FMCG marketing.
- Proven experience managing multi-channel campaigns within a retail or convenience environment.
- Strong experience working with agencies, vendors, and cross-functional teams.
- Strong campaign execution and project management capabilities.
- Analytical mindset with experience in campaign measurement and reporting.
- Excellent stakeholder management and coordination skills.
- High attention to detail with the ability to manage multiple initiatives simultaneously.
