About the job
We are looking for a MarTech Engineer with hands-on experience across digital analytics, tracking, automation, CRM integrations and marketing technology platforms. This is a technical MarTech role, focused on building, configuring and optimising the technology and data infrastructure supporting digital customer journeys, campaign measurement and business performance.
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Key Responsibilities
- Implement and optimise MarTech platforms, tracking solutions and digital analytics tools
- Configure and manage Google Analytics 4 (GA4), Google Tag Manager (GTM) and related measurement technologies
- Implement tracking across websites, landing pages, conversion funnels and digital campaigns
- Configure and support marketing automation workflows
- Integrate MarTech platforms with CRM systems such as Salesforce, HubSpot or similar
- Support API and third-party platform integrations
- Develop dashboards and KPI reporting using Power BI, Looker Studio, Tableau or similar tools
- Analyse customer behaviour, conversion performance and digital journey data
- Support A/B testing, conversion rate optimisation and attribution
- Work closely with Product, Engineering, Design and commercial teams to translate business requirements into technical solutions
- Support technical SEO, website performance and digital experience optimisation
- Ensure data quality, accurate reporting and appropriate privacy controls
- Maintain technical documentation for integrations, tracking and MarTech configurations
Requirements
- Professional experience in MarTech, Marketing Technology, Digital Analytics or Marketing Automation
- Strong hands-on experience with GA4 and Google Tag Manager
- Experience with CRM platforms, such as Salesforce, HubSpot or similar
- Experience configuring automation tools, tracking solutions and digital platforms
- Working knowledge of JavaScript, SQL, Python and/or HTML/CSS
- Strong analytical and troubleshooting capabilities
- Experience translating business requirements into technical implementations
Preferred Experience
- REST APIs and third-party integrations
- Customer Data Platforms (CDPs)
- Marketing attribution
- Power BI, Looker Studio or Tableau
- Conversion Rate Optimisation
- Technical SEO
- Agile environments
Important
This is a MarTech / technical digital analytics position. It is not focused on social media management, content creation, branding or traditional campaign management.
