About the Role
The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement.
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Key Accountabilities
Media Performance Analysis & Reporting
- Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas.
- Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics.
- Monitor real-time campaign data to provide timely insights and recommendations for optimization.
- Ensure accuracy and consistency in reporting by validating data sources and methodologies.
- Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership.
Strategic Media Planning & Optimization
- Support the development of media strategies by providing data-driven insights and performance benchmarks.
- Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment.
- Collaborate with media planners and buyers to refine targeting strategies based on performance data.
- Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes.
- Contribute to annual media planning cycles by providing historical performance analysis and forecasting.
Cross-Functional Collaboration & Integration
- Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals.
- Partner with creative teams to assess the impact of messaging and content on media performance.
- Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity.
- Support campaign briefing and post-campaign review processes with relevant performance insights.
- Facilitate knowledge sharing across teams to promote data literacy and informed decision-making.
Market Intelligence & Innovation
- Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption.
- Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing.
- Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities.
- Benchmark internal performance against industry standards to identify gaps and areas for improvement.
- Drive innovation in media measurement by piloting new methodologies and tools.
Qualifications, Experience, Knowledge & Skills
Minimum Qualification
- Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field.
Minimum Experience & Knowledge & Skills
- 8 years of experience in media analytics, marketing performance analysis, or a related field.
- Proven track record of working with media data across multiple channels including digital, TV, and social media.
- Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms.
- Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel.
- Demonstrated ability to translate complex data into actionable insights for senior stakeholders.
