About the Role
In this role, you will become an integral part of our team focused on growth, both for the company and the clients we support through coaching, consulting, and online marketing. You will be responsible for planning, testing, optimizing, and scaling our Meta-Ads campaigns on Facebook and Instagram, making data-driven decisions to achieve measurable results. If you thrive on lowering CPL and enjoy uncovering the reasons behind campaign performance, this position is designed for you.
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Your Responsibilities
- Campaign Management: Plan, create, and manage Meta-Ads campaigns on Facebook and Instagram, from structure to budget allocation.
- Analysis and Optimization: Continuously monitor ongoing campaigns, identify optimization opportunities, and implement improvements effectively.
- KPI Monitoring: Keep track of important metrics such as CPL, CPA, CTR, and ROAS, and derive actionable insights from them.
- A/B Testing: Design and execute A/B tests for ads, target audiences, and creatives to determine what truly works.
- Lead and Customer Acquisition: Develop strategies for lead generation and customer acquisition that align with the goals of each project.
- Scaling Success: Identify campaigns with potential and scale them strategically while maintaining profitability.
- Collaborative Teamwork: Work closely with our marketing and consulting team, providing insights from a performance perspective.
What We Offer
- Creative Freedom: Build sales funnels that have a direct impact on the growth of our company and our clients, with visible and measurable outcomes from your work.
- Diverse Projects: Engage in a variety of projects, working on both our sales funnels and client projects across coaching, consulting, and digital marketing, ensuring a dynamic work environment.
- Strong Team Dynamics: Collaborate closely with media buying, marketing, and consulting teams, learning how successful campaigns operate from inception to completion.
Requirements
- Practical Experience with Meta Ads: Proficient in using the Meta Ads Manager and knowledgeable about building and managing campaigns.
- Analytical Mindset: Comfortable with numbers and able to draw the right conclusions from data.
- Understanding of Performance: Familiarity with conversion optimization and core principles of performance marketing.
- Structured Work Ethic: Ability to work independently, stay organized, and maintain reliability while managing multiple campaigns simultaneously.
- Excellent German Language Skills: Strong verbal and written communication skills in German, suitable for both team interactions and reporting.
- Team Spirit and Initiative: Eager to contribute, share ideas, and pursue continuous personal and professional development.
