About the Role
In this role, you will be part of a dynamic environment focused on growth for both our organization and our clients in coaching, consulting, and online marketing. As a Media Buyer, you will take on the responsibility for managing our own Meta Ads campaigns as well as those of our clients. Your focus will be on planning, testing, optimizing, and scaling campaigns based on data-driven decisions. If you are motivated by a decreasing CPL and have a passion for understanding why certain creatives perform better than others, this position is for you.
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Your Responsibilities
- Campaign Setup and Management: Plan, create, and manage Meta Ads campaigns on Facebook and Instagram, overseeing everything from structure to budget allocation.
- Analyze and Optimize: Continuously monitor active campaigns to identify optimization potential and implement improvements effectively.
- KPI Management: Keep track of essential metrics such as CPL, CPA, CTR, and ROAS, deriving actionable measures from them.
- Systematic Testing: Design and conduct A/B tests for ads, target audiences, and creatives to discover what truly works.
- Lead and Customer Acquisition: Develop lead generation and customer acquisition strategies tailored to the goals of each project.
- Scale Success: Identify campaigns with high potential and scale them strategically while maintaining profitability.
- Collaborate with the Team: Work closely with our marketing and consulting team, actively contributing your performance perspective.
What We Offer
- Creative Freedom: You will build funnels that have a direct impact on the growth of our company and clients, making your work visible and measurable.
- Diverse Projects: Engage in various projects involving both our funnels and client projects across coaching, consulting, and digital marketing, minimizing monotony.
- Strong Team Environment: Collaborate closely with media buying, marketing, and consulting teams while learning how successful campaigns operate from ad creation to completion.
Requirements
- Practical Experience with Meta Ads: Familiarity with Meta Ads Manager and proficiency in building and managing campaigns.
- Analytical Thinking: Comfort with numbers that guide your decisions, drawing appropriate insights from data.
- Performance Understanding: Knowledge in conversion optimization and what matters in performance marketing.
- Structured Work Approach: Ability to work independently, organized and reliably, even with multiple simultaneous campaigns.
- Excellent German Language Skills: Ability to communicate clearly and precisely in both written and spoken German, whether in team settings or reports.
- Team Spirit and Initiative: Willingness to contribute, bring your ideas to the table, and a desire for continuous personal development.
