About the Role
At the company, we focus on growth: both for ourselves and for the companies we support in coaching, consulting, and online marketing. We develop strategies that deliver measurable results, with paid advertising on Facebook and Instagram serving as one of our key levers. We are seeking a Media Buyer to take responsibility for our own Meta Ads campaigns as well as those of our clients. You will plan, test, optimize, and scale campaigns, making decisions based on data rather than intuition. If a decreasing CPL motivates you and you enjoy figuring out why one creative performs better than another, you are in the right place.
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Your Responsibilities
- Campaign Setup and Management: Plan, create, and manage Meta Ads campaigns on Facebook and Instagram, from structure to budget allocation.
- Analyze and Optimize: Continuously monitor ongoing campaigns, identify optimization potentials, and implement improvements consistently.
- KPI Management: Keep track of relevant metrics such as CPL, CPA, CTR, and ROAS, and derive concrete actions from them.
- Systematic Testing: Design and conduct A/B tests for ads, target groups, and creatives to determine what truly works.
- Lead and Customer Acquisition: Develop strategies for lead generation and customer acquisition that align with the goals of each project.
- Scaling Success: Identify which campaigns have potential and scale them strategically without losing sight of profitability.
- Team Collaboration: Work closely with our marketing and consulting team, actively contributing your performance perspective.
What We Offer
- Creative Freedom: Build funnels that directly impact the growth of our company and our clients. Your work will be visible and measurable.
- Diverse Projects: Work on your own funnels and client projects in coaching, consulting, and digital marketing—boredom is rare.
- Strong Team: Collaborate closely with media buying, marketing, and consulting teams, learning how successful campaigns work from advertisement to conversion.
Requirements
- Practical Experience with Meta Ads: Familiarity with the Meta Ads Manager and expertise in building and managing campaigns.
- Analytical Thinking: Comfort with numbers that guide your decisions; you can draw the right conclusions from data.
- Performance Understanding: Knowledge of conversion optimization and insights into what matters in performance marketing.
- Structured Work Style: Ability to work independently, organized, and reliably, even while managing multiple campaigns simultaneously.
- Excellent German Language Skills: Ability to express yourself clearly and precisely in both speech and writing, whether in the team or in reports.
- Team Spirit and Initiative: You contribute actively, share your ideas, and strive for continuous personal development.
