About the Role
In this dynamic position, you will play a crucial role in driving growth for both our organization and the clients we support through coaching, consulting, and online marketing. As a Media Buyer, you will take ownership of both our internal Meta Ads campaigns as well as those of our clients, with a focus on planning, testing, optimizing, and scaling campaigns based on data-driven insights. If you are motivated by lowering Cost Per Lead (CPL) and enjoy determining why certain creatives perform better than others, this role is a perfect fit for you.
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Your Responsibilities
- Set Up and Manage Campaigns: Plan, create, and manage Meta Ads campaigns on Facebook and Instagram, covering all aspects from structure to budget allocation.
- Analyze and Optimize: Continuously monitor ongoing campaigns, identify optimization potential, and implement improvements decisively.
- Manage KPIs: Supervise key metrics such as CPL, CPA, CTR, and ROAS, deriving actionable insights from the data.
- Systematic Testing: Design and conduct A/B tests for ads, audiences, and creatives to determine effective strategies.
- Generate Leads and Customers: Develop lead generation and customer acquisition strategies that align with project goals.
- Scale Successes: Identify campaigns with scaling potential and focus on growth while maintaining economic efficiency.
- Collaborate in a Team: Work closely with our marketing and consulting teams, actively contributing your performance insights.
What We Offer
- Creative Freedom: Build funnels that have a direct impact on the growth of our organization and our clients, with your contributions being visible and measurable.
- Diverse Projects: Engage in both our funnels and client projects across coaching, consulting, and digital marketing, ensuring you remain engaged and challenged.
- Strong Team Environment: Collaborate closely with teams in media buying, marketing, and consulting, gaining insights into successful campaigns from inception to completion.
Requirements
- Practical Experience with Meta Ads: Proficient in using Meta Ads Manager, with hands-on experience in campaign setup and management.
- Analytical Thinker: Comfortable with numbers, using data to guide decisions and conclusions.
- Performance Understanding: Knowledgeable in conversion optimization and the essentials of performance marketing.
- Structured Work Approach: Self-motivated, organized, and reliable, even when managing multiple campaigns concurrently.
- Excellent German Skills: Strong verbal and written communication skills in German, enabling effective teamwork and reporting.
- Team Spirit and Initiative: A collaborative contributor with the drive to bring innovative ideas and a desire for continuous personal development.
