About the Role
At the company, we focus on growth for ourselves and the companies we support in coaching, consulting, and online marketing. We develop strategies that deliver measurable results, with paid advertising on Facebook and Instagram being one of our primary levers. As a Media Buyer, you will be responsible for our own Meta Ads campaigns as well as our clients' campaigns. You will plan, test, optimize, and scale these campaigns, making data-driven decisions rather than relying on gut feelings. If a decreasing CPL motivates you and you're eager to discover why one creative performs better than another, you will thrive in this role.
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Your Responsibilities
- Set Up and Manage Campaigns: Plan, create, and manage Meta Ads campaigns on Facebook and Instagram, overseeing structure and budget distribution.
- Analyze and Optimize: Continuously monitor ongoing campaigns, identify optimization potentials, and implement improvements effectively.
- Manage KPIs: Keep track of relevant metrics such as CPL, CPA, CTR, and ROAS, and derive concrete actions from them.
- Systematic Testing: Design and conduct A/B tests for ads, target groups, and creatives to determine what truly works.
- Generate Leads and Acquire Customers: Develop strategies for lead generation and customer acquisition aligned with the goals of each project.
- Scale Successes: Recognize which campaigns have potential and scale them purposefully while maintaining cost-effectiveness.
- Collaborate with the Team: Work closely with our marketing and consulting team, actively contributing your perspective from a performance viewpoint.
What We Offer
- Creative Freedom: You will build funnels that directly impact the growth of our company and our clients. Your work will be visible and measurable.
- Diverse Projects: Engage in both our funnels and client projects in coaching, consulting, and digital marketing. Boredom is rare here.
- Strong Team: Collaborate closely with media buying, marketing, and consulting teams, learning how successful campaigns work from inception to completion.
Your Qualifications
- Practical Experience with Meta Ads: Familiarity with the Meta Ads Manager from personal work; knowledgeable in setting up and managing campaigns.
- Analytical Thinking: You are not deterred by numbers; they guide your decision-making process. You draw the right conclusions from data.
- Understanding of Performance: A solid grasp of conversion optimization and what matters in performance marketing.
- Structured Work Ethic: Independent, organized, and reliable work style, even when handling multiple campaigns simultaneously.
- Very Good German Language Skills: Confident and precise expression in both written and spoken German, effective in team settings and reports.
- Team Spirit and Initiative: You actively contribute, bring in your own ideas, and seek continuous personal development.
