Medical Representative

About the Role
The Medical Information Officer (MIO) is responsible for promoting products and services to healthcare providers, Key Opinion Leaders (KOLs), and other key stakeholders within an assigned territory or market. Acting as a trusted advisor, the MIO facilitates buying decisions through the provision of therapeutic solutions that align with customer needs and expectations. This role embodies the organization's core values and business ethics, ensuring that the company’s image and reputation are upheld at all times. Additionally, the MIO is tasked with identifying and evaluating new customers, maintaining loyalty among existing clients, and executing the company’s CRM strategy effectively.

Key Responsibilities

• Sales Performance

  • Meet or exceed sales targets within agreed budgets and timelines.
  • Develop and manage the assigned sales territory regarding customers, retailers, and other key stakeholders.
  • Implement the company’s sales and marketing plan within the assigned territory.
  • Execute the territory coverage plan, including the number of sales calls and visit frequency.
  • Deliver customer-centric activities in coordination with the Line Manager.
  • Maintain a records system including daily reports, customer profiles, and marketing feedback.
  • Plan work schedules and establish weekly and monthly timetables.
  • Submit daily and monthly reports and CRM reports as per the country reporting system.
  • Participate in all company meetings and present the territory snapshot.
  • Drive increased revenue and profit to achieve the company’s ambitious growth.
  • Ensure self-learning, knowledge update, skill building, and competency development for effective communication of information with health professionals.

• Territory Development & Strategy Implementation

  • Organize audio-visual activities for healthcare providers based on business needs in collaboration with the Line Manager and Marketing Manager.
  • Keep up-to-date with the latest clinical data provided by the Medical and Marketing Department.
  • Monitor competitor sales and marketing activities, reporting market intelligence appropriately.
  • Stay informed about significant health service activities in the area.
  • Utilize company promotional tools, Free Medical Samples (FMS), and services to achieve assigned targets.
  • Engage in ongoing prospecting for new business opportunities.

Core Competencies

• Highly result-oriented with a strong sense of accountability and ownership.
• Strong learning agility to implement new learnings and adapt to market changes.
• Excellent interpersonal, communication, public speaking, and presentation skills, with a capacity for multitasking and strong negotiation abilities.
• Strong planning and monitoring skills, with experience in understanding market trends and product forecasting.
• Ability to remain calm and composed in complex and ambiguous situations.
• Team player with a proactive and collaborative approach, effectively managing stakeholder relations.

Qualifications

• Key Experiences / Functional Knowledge Requirements
  • 4-year Bachelor's degree in Pharmacy or Science is mandatory.
  • Master’s Degree in Business Administration is a significant advantage.
  • A minimum of 2-4 years of experience in the pharmaceutical industry.
  • Strong working knowledge of Distributor/Agent operations, government accounts, tendering processes, contracting, and pricing methods (where applicable).
  • Functional knowledge of clinical aspects of the pharmaceutical industry, understanding of the pharma supply chain, dispensing requirements, and drug distribution channels.
  • Proven ability to build strong partnerships with country teams, as well as marketing and medical teams at headquarters.