MENA Ads Growth Strategy Lead (Contract)

We are looking for a MENA Ads Growth Strategy Lead (Contract) to join Snap Inc. for a 6-month engagement. This role will focus on driving advertiser growth in the MENA region by shaping business development strategies, enabling sales teams, and executing go-to-market programs that deliver meaningful results for small and medium advertisers. The ideal candidate will bring a proven track record in developing growth strategies, localizing global narratives, and collaborating with cross-functional teams to launch scalable programs. They will thrive in a fast-paced, ambiguous environment and demonstrate strong problem-solving skills, and regional expertise in digital advertising. The role will drive strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Science).

Responsibilities

• Partner with the MENA BD team to define quarterly growth priorities, address client needs, and identify market opportunities.
• Drive advertiser acquisition, activation, and retention strategies for both new and existing clients.
• Develop localized BD and sales enablement materials (decks, one-pagers, case studies, playbooks) in collaboration with the Content team.
• Adapt global growth strategies into MENA-specific narratives for prospects and clients.
• Plan and execute offline and online events (e.g., seasonal activations, vertical workshops, deep-dives) to engage BD prospects and clients.
• Collaborate with Marketing and BD teams to maximize impact during key seasonal moments (e.g., Ramadan, Back to School).
• Manage partnerships with regional stakeholders to design and launch joint go-to-market initiatives.
• Support affiliate marketing programs to scale acquisition among small and medium advertisers.
• Serve as a bridge between MENA BD teams and global cross-functional stakeholders to ensure local priorities are represented.
• Streamline execution with global teams by managing requests, driving alignment, and ensuring timely delivery.

Knowledge, Skills & Abilities

• Experience developing, growing, and sun-setting growth programs, especially into SMB or high-growth consumer areas.
• Proven track record in driving programs that are multi-geography and complex in nature.
• High comfort with and passion for data-driven decision making.
• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.
• Self-starter with strong collaboration skills and ability to multitask.
• Ability to adapt to changing priorities and is comfortable with ambiguity.
• Experience or familiarity in working with the media or digital advertising industry.
• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.
• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.
• Experience leading cross-functional teams to launch new programs and drive results in a rigorous KPI-driven setting.
• Proven track record in problem-solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Minimum Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or marketing.
• Arabic is a must given the Arabic content the talent would be working with throughout the region.

Preferred Qualifications

• Experience launching, maintaining, and sun-setting scaled growth initiatives.
• Passion for structured problem solving, developing/testing hypotheses, and modeling.
• Passion for change, Snapchat, and creativity!

Work Conditions
At Snap Inc., we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers, and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.