MENA Marketing Manager

About the Role
The company Marketing team is looking for a MENA Marketing Manager to join us, based in Dubai, UAE, with an expectation of regular in-office presence. In this role, you will be responsible for developing and executing an integrated, outcome-driven marketing strategy that supports the company's business priorities and growth objectives across MENA. You will partner closely with regional sales leadership and cross-functional marketing teams to translate business priorities into measurable marketing programs across field, digital, social, partner, and communications channels. Additionally, you will work closely with the company's partner ecosystem, including distributors, resellers, OEMs, system integrators (SIs), and independent software vendors (ISVs), to develop and execute joint marketing programs that drive demand, pipeline, and business impact.

What You Will Do

• Develop and own the annual MENA marketing plan, aligned with regional business priorities, growth objectives, and the broader MEA marketing strategy.
• Build and execute integrated, outcome-driven marketing programs across field, digital, social, partner, and communications channels.
• Partner closely with MENA business and sales leadership, acting as a trusted marketing advisor and translating business priorities into actionable marketing strategies.
• Drive measurable contribution to demand generation, pipeline creation, and revenue growth, using performance insights to continuously optimize marketing investment and execution.
• Develop and execute partner marketing programs with distributors, resellers, OEMs, SIs, and ISVs to extend market reach and accelerate demand generation.
• Guide partners on campaign strategy, execution, and measurement to ensure alignment with the company's priorities and maximize return on investment.
• Collaborate with MEA and EMEA marketing teams to leverage regional programs, content, expertise, and best practices while ensuring local market relevance.
• Manage local marketing agencies, event partners, and suppliers, ensuring strong execution, cost-effectiveness, and consistent delivery against the company's standards.
• Manage the MENA marketing budget and prioritize investments based on business impact, performance, and strategic priorities.
• Track, analyze and communicate marketing performance, providing clear visibility into outcomes, pipeline impact, and return on investment.
• Represent marketing within the MENA leadership ecosystem and maintain strong stakeholder alignment across sales, partner, and marketing organizations.

What You Will Bring

• 5+ years of B2B marketing experience, preferably within the enterprise technology or IT sector and with experience across MENA markets.
• Proven experience developing and executing integrated marketing strategies across field, digital, social, and partner marketing.
• Strong understanding of demand generation, pipeline creation, and outcome-based marketing measurement.
• Experience working with channel partners, distributors, OEMs, SIs, and/or ISVs.
• Strong knowledge of the MENA technology landscape, key industry events, and relevant partner ecosystem.
• Demonstrated ability to manage senior stakeholders and operate as a trusted advisor to sales and business leadership.
• Experience managing agencies, suppliers, budgets, and multiple concurrent marketing programs.
• Strong analytical mindset with the ability to use data and performance insights to optimize marketing investments.
• Excellent communication, collaboration, and project management skills.
• Fluent English communication skills. Arabic is an advantage.
• Bachelor's degree in business, marketing, communications, or a related field is preferred.
• Willingness to travel regularly across the region, approximately 25%.
• Strong focus on business outcomes, accountability, and execution.