About the Role
As a Meta Ads Targetologist / Traffic Manager, you will play a critical role in managing and optimizing advertising campaigns for clients on Meta platforms, specifically Facebook and Instagram. This position involves utilizing data-driven strategies to enhance lead generation and drive performance across multiple client accounts. You will work closely with creative resources and leverage AI tools to streamline processes and maximize efficiency.
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What You'll Do
- Set up and launch Meta Ads campaigns for clients.
- Daily monitoring of ad accounts, including budgets, statuses, flags/bans, and account health checks.
- Manage and optimize live campaigns by testing audiences, offers, and creatives.
- Handle multiple client accounts simultaneously.
- Report and analyze performance metrics such as CPL, CQL, CAC, CTR, and CPM.
- Brief designers and copywriters on creatives, with the ability to independently edit or assemble simple creatives yourself.
- Utilize AI tools daily for generating and testing creatives, ad copywriting, data reporting analysis, and automating routine tasks.
- Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations.
- Communicate with clients in English regarding campaign results and strategic direction.
Requirements
- Upper-Intermediate (B2) level of English proficiency, both written and spoken.
- A minimum of 2 years of hands-on experience with Meta Ads, with agency experience being a strong plus.
- Proven track record in lead generation.
- Solid understanding and practical application of CPL, CQL, CAC, CTR, and CPM metrics.
- Experience managing several ad accounts concurrently.
- Required: Proficiency with AI tools (e.g., ChatGPT, Claude) for creatives, copywriting, analysis, and automation.
- Required: Design skills with proficiency in Canva, Figma, or Photoshop; a good visual sense to touch up creatives or provide clear feedback to designers.
- Self-driven with a proactive approach, able to test hypotheses independently rather than waiting for instructions.
Nice to Have
- Experience with Google Ads or TikTok Ads.
- Familiarity with CRM tools (e.g., GoHighLevel or similar), GTM/GA4.
- A portfolio showcasing case studies with clear budget, leads, and CPL outcomes.
Terms
- Format: Full-time, remote.
- Rate: $1,200/month + KPI bonuses based on results.
- Employment type and payment method will be discussed individually.
