Meta Ads Targetologist / Traffic Manager

About the Role
As a Meta Ads Targetologist / Traffic Manager, you will play a critical role in managing and optimizing advertising campaigns for clients on Meta platforms, specifically Facebook and Instagram. This position involves utilizing data-driven strategies to enhance lead generation and drive performance across multiple client accounts. You will work closely with creative resources and leverage AI tools to streamline processes and maximize efficiency.

What You'll Do

• Set up and launch Meta Ads campaigns for clients.
• Daily monitoring of ad accounts, including budgets, statuses, flags/bans, and account health checks.
• Manage and optimize live campaigns by testing audiences, offers, and creatives.
• Handle multiple client accounts simultaneously.
• Report and analyze performance metrics such as CPL, CQL, CAC, CTR, and CPM.
• Brief designers and copywriters on creatives, with the ability to independently edit or assemble simple creatives yourself.
• Utilize AI tools daily for generating and testing creatives, ad copywriting, data reporting analysis, and automating routine tasks.
• Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations.
• Communicate with clients in English regarding campaign results and strategic direction.

Requirements

• Upper-Intermediate (B2) level of English proficiency, both written and spoken.
• A minimum of 2 years of hands-on experience with Meta Ads, with agency experience being a strong plus.
• Proven track record in lead generation.
• Solid understanding and practical application of CPL, CQL, CAC, CTR, and CPM metrics.
• Experience managing several ad accounts concurrently.
• Required: Proficiency with AI tools (e.g., ChatGPT, Claude) for creatives, copywriting, analysis, and automation.
• Required: Design skills with proficiency in Canva, Figma, or Photoshop; a good visual sense to touch up creatives or provide clear feedback to designers.
• Self-driven with a proactive approach, able to test hypotheses independently rather than waiting for instructions.

Nice to Have

• Experience with Google Ads or TikTok Ads.
• Familiarity with CRM tools (e.g., GoHighLevel or similar), GTM/GA4.
• A portfolio showcasing case studies with clear budget, leads, and CPL outcomes.

Terms

• Format: Full-time, remote.
• Rate: $1,200/month + KPI bonuses based on results.
• Employment type and payment method will be discussed individually.