Mgr-Marketing

About the Role
The Marketing Assistant Manager is a vital member of a team dedicated to creating and executing property-level communications designed to engage customers. Reporting to the Manager of Marketing and Communication, this position focuses on delivering on-brand messaging through various channels including traditional, digital, and social media. The primary goal of this role is to enhance the hotel's image, drive consumer awareness, increase market share, and strengthen portfolio and brand recognition. Additionally, this role involves collaborating closely with regional eCommerce and Marketing teams to ensure all local, social, and digital marketing efforts align effectively with the organization’s sales endeavors.

Candidate Profile

Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major and 2 years of experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred
• OR
• 4-year bachelor’s degree in Marketing, Public Relations, Business, or a related major; no work experience required.

Core Work Activities

Hotel Marketing and Advertising

• Assist with the execution of the annual marketing plan to budget.
• Provide support to Operations, Food & Beverage, and Sales teams to implement promotions and campaigns targeting in-house guests to drive incremental revenue.
• Collaborate with advertising agencies on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Assist in managing F&B media schedules, email marketing, and display advertising.
• Stay informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Ensure that all advertising for the hotel on digital channels aligns with brand voice.

Social Media Content Management

• Support social media engagement and content updates across local digital channels (e.g., hotel website and travel sites).
• Assist with promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond appropriately.

Public Relations and Visual Asset Management

• Participate in developing a comprehensive quarterly PR plan with the agency.
• Maintain a comprehensive list of local media contacts, focusing on food critics and bloggers.
• Manage assigned accounts using the media account management system.
• Assist with writing and distribution of all press releases for property events, promotions, and outlets.
• Support the execution of hotel-sponsored events, community/government relations activities, and press promotions.
• Help manage external vendors and media agencies, assisting with the review of PR leads from the continent PR Leader to determine the best media for hotel promotion.
• Coordinate photography for F&B advertising, collateral, and public relations purposes among the hotel, advertising agency, and regional field marketing teams.
• Assist with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team and act as a contact for regionally approved local photographers for food, amenity, and property imagery.

Direct Marketing and Collateral Development

• Assist with the coordination and execution of hotel and F&B printed materials.
• Control the quantity and inventory of all hotel marketing collateral and ensure copies are filed comprehensively.
• Support the production of all property, F&B display, and temporary signage in hotel public areas.
• Assist with executing F&B direct marketing activities.
• Ensure all collateral meets brand standard guidelines and complies with Brand Standard Audit (BSA).

General

• Assist in the development, coordination, and execution of all communications activities.
• Help with the publication of the hotel’s newsletter(s).
• Support communication duties and functions as necessary.
• Assist in the liaison and execution of joint F&B promotions.
• Work with the Manager of Marketing and Communication to ensure the hotel’s website and related sites are regularly updated.
• Provide marketing assistance and act as a subject matter expert for GMs, Sales Leaders, Managers, and Revenue leaders.
• Keep abreast of competition and their collateral, advertising, and marketing efforts, including evolving digital and marketing trends.
• Perform other reasonable job duties as assigned by the manager.

The organization is dedicated to promoting a diverse and inclusive workplace, valuing the unique backgrounds of associates and being an equal opportunity employer. When you join, you become part of a global community that fosters a sense of belonging and connection.