Multi-Property Marketing Manager

About the Role
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging through traditional, digital, and social media channels with the goal of enhancing the image of the hotel. Responsibilities include building direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and promote broader portfolio and brand awareness. This position emphasizes showcasing Food and Beverage promotions both to hotel guests and local patrons. The role involves balancing traditional and digital marketing with public relations activities for the hotel, with success measured by driving sales and revenue, social media engagement, and leveraging resources to create compelling marketing campaigns.

Candidate Profile
Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred
  OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities
Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.
• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeted at in-house guests, driving incremental revenue.
• Acts as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, especially for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Collaborates with property Revenue Management to ensure correct offer loading and that advertisement targeting is directed at relevant consumer groups.
• Executes email marketing and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment and communication regarding online programs and initiatives.
• Ensures all hotel advertising in digital channels aligns with brand voice.

Social Media Content Management

• Facilitates social media engagement and updates content in local digital channels (e.g., hotel website, travel sites).
• Develops and executes promotions campaigns for Food and Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) on social media channels and responding accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan quarterly, in collaboration with agency, and executes upon GM sign-off.
• Maintains a comprehensive list of local media contacts, particularly food critics and bloggers.
• Manages assigned accounts per the media account management system.
• Writes and distributes press releases for property events, promotions, and outlets.
• Manages execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Supports impactful PR strategy & activities to drive quality press coverage aligned with communications objectives.
• Completes monthly news clippings and media mention reports for property distribution.
• Manages external vendors and media agencies; works with agency partners on strategic media buys for their hotels.
• Surfaces and vets PR leads to determine the best media for promoting the hotel.
• Supports coordination of photography for F&B advertising, collateral, and public relations between the hotel, advertising agency, and regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions with the cluster or area marketing team.
• Acts as a point of contact for regionally approved local photographers for food, amenity, and property imagery and coordinates with marketing to ensure all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes hotel and F&B printed materials.
• Controls quantity and inventory of hotel marketing collateral and ensures comprehensive filing.
• Assists in the production of all property, F&B display, and temporary signage in public areas.
• Promotes the collection of competitors' collateral and publicity monthly.
• Manages F&B direct marketing activities execution.
• Verifies all collateral complies with brand standard guidelines and Brand Standard Audit (BSA).

General

• Assists in the development, coordination, and execution of all communication activities with an emphasis on property F&B promotions and campaigns.
• Helps with the publication of hotel newsletters.
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to ensure the hotel’s website and related websites are regularly updated.
• Partners with Director of Marketing to create a marketing plan aligned to hotel sales and revenue strategy.
• Provides training and marketing leadership as a subject matter expert for GMs, Sales Leaders, and Revenue leaders.
• Coordinates with property and above-property eCommerce and Revenue Management teams to report on property marketing and eCommerce performance.
• Stays current on competition, collateral, advertising, and marketing efforts, along with evolving digital and marketing trends.