About the Role
The Marketing and Communications Manager is a vital member of a team responsible for creating and executing property-level communications aimed at enhancing the hotel's image. Under the guidance of the Director of Marketing and Communication, this role focuses on delivering on-brand messaging through traditional, digital, and social media channels, with the primary goal of enhancing brand awareness and driving consumer preference. The manager will build direct marketing plans, targeted campaigns, and manage channels that showcase Food and Beverage promotions to both hotel guests and local patrons. A key aspect of this role is to ensure effective integration between local, social, and digital marketing efforts and overall sales strategies. Success will be measured by driving revenue growth, social media engagement, and the effectiveness of marketing campaigns.
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Candidate Profile
Education and Experience
Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or a related major and 4 years of experience in sales, marketing, digital, or a related professional area, preferably in hospitality marketing or digital advertising.
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major; 2 years of experience in sales, marketing, digital, or a related professional area; with a preference for hospitality marketing or experience in a digital advertising agency.
Core Work Activities
Hotel Marketing and Advertising
- Executes annual marketing plan within budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, and the marketing team.
- Partners with Operations, Food & Beverage, and Sales teams to implement promotions and campaigns directed at in-house guests aimed at boosting hotel revenue.
- Acts as liaison between the marketing department and advertising agencies concerning advertising campaigns, especially for food and beverage promotions.
- Manages F&B media schedules and ensures timely settlement of promotional accounts.
- Collaborates with Revenue Management to ensure correct offer loading and target consumer groups accurately.
- Executes email marketing and display advertising campaigns.
- Maintains regular engagement with the Cluster eCommerce manager to ensure alignment and effective communication regarding online marketing initiatives.
- Verifies that all advertising aligns with brand voice.
Social Media Content Management
- Facilitates social media engagement and updates content on local digital channels, including the hotel website and travel sites.
- Develops and executes promotional campaigns for F&B, weddings, spa, rooms, and conferences across relevant digital and social media platforms.
- Engages in proactive online reputation management, addressing guest comments on social media.
Public Relations and Visual Asset Management
- Develops quarterly PR plans with agency input and executes post-approval from the General Manager.
- Maintains a list of local media contacts, particularly focusing on food critics and bloggers.
- Writes and distributes press releases regarding property events and promotions.
- Manages hotel-sponsored events, community relations, and media promotions.
- Coordinates photography for F&B advertising and PR purposes with local photographers and regional teams.
- Manages external vendors and media agencies to identify strategic media buys.
Direct Marketing and Collateral Development
- Coordinates the execution of printed materials for the hotel and F&B.
- Manages marketing collateral inventory and ensures compliance with brand standards.
- Assists in producing hotel signage and displays in public areas.
- Conducts monthly competitor analysis on collateral and publicity.
General Responsibilities
- Supports the development and execution of all communications activities with a focus on F&B promotions.
- Publishes hotel newsletters and communicates updates as necessary.
- Works with eCommerce to keep the hotel’s website and associated platforms regularly updated.
- Collaborates with the Director of Marketing to align marketing plans with sales and revenue strategies.
- Offers marketing leadership and training for GMs, Sales Leaders, and Managers.
- Reports on marketing and eCommerce performance in collaboration with relevant teams.
- Stays informed about competition and marketing trends.
Benefits
- Commitment to diversity and equal opportunity employment.
- Access to an inclusive work environment that values individual backgrounds and experiences.
Join a team that delivers a home-like experience in some of the best cities for business travel around the world, helping guests feel comfortable and cared for while they adapt to new surroundings. This role presents an opportunity to contribute to a global brand portfolio while also fostering personal and professional growth.
