About the Role
We are looking for a Music Partnerships Marketing Manager to lead marketing, PR, and partnership activity for the company in the UAE and the wider Gulf region. This is a hands-on role based in our Dubai office. You will turn the company's marketing strategy into campaigns that grow artists, audiences, and revenue, while building the platform, label, media, and brand relationships that support them. We want someone who treats marketing as a driver of long-term artist and brand success.
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Key Responsibilities
Marketing Planning and Delivery
- Build and run the marketing and partnerships plan for the UAE and Gulf markets, aligned with the company's global strategy and company goals.
- Set clear KPIs for campaigns, communications, and partnerships, and review performance regularly against them.
- Manage the regional marketing budget and ensure every spend is tied to a measurable return.
- Work closely with the A&R and distribution teams to ensure marketing plans support artist development and commercial priorities.
- Coordinate with the Head of Marketing and Partnerships and with teams in Egypt to maintain consistent priorities across regions.
Digital Marketing
- Run digital marketing across social media, content, paid media, SEO, email, and the company's website for the UAE and Gulf audience.
- Design multi-platform campaigns for artists, releases, and company initiatives that stand out in a crowded digital space.
- Track audience, engagement, and performance data, adjusting campaigns quickly when results necessitate change.
- Monitor competitors and market trends in the Gulf, turning insights into practical plans.
Public Relations and Communications
- Deliver the PR plan for the region, including media relations, press releases, announcements, and event visibility.
- Build and maintain relationships with media outlets, journalists, influencers, and content creators in the UAE and Gulf.
- Manage local PR agencies and communication vendors as needed.
- Protect and strengthen the company's reputation and support communications during sensitive or high-visibility moments.
Partnerships
- Identify, negotiate, and grow partnerships with streaming platforms (such as Spotify, Apple Music, Anghami, TikTok, YouTube), labels, brands, venues, and media networks in the region.
- Use platform tools and programs to create more marketing opportunities and increase market share for our artists and content.
- Build partnership proposals that demonstrate clear value for both the company and the partner, tracking results post-launch.
- Represent the company at industry events, showcases, and partner meetings in the UAE and Gulf.
Team and Vendor Management
- Coordinate with content, design, and video teams, guiding freelancers and junior team members working on regional campaigns.
- Manage agencies, freelancers, and other vendors with a structured way to assess quality and impact.
Requirements
- 5+ years of experience in music marketing, partnerships, or communications, including a role in music, media, entertainment, or a fast-growing consumer brand.
- Proven experience in PR and in building partnerships with platforms, media, and brands.
- Commercial mindset: comfortable managing budgets, measuring return, and balancing creative vision with data.
- Ability to turn digital trends and market signals into clear plans for internal teams and external partners.
- Excellent communication, presentation, and decision-making skills in English and Arabic.
- Bachelor's degree in marketing, communications, business, or a related field.
Nice to Have
- Experience with the MENA and Gulf music and digital content market.
- An existing network across DSPs, labels, media, venues, and creators in the UAE and Gulf.
- Experience working across multiple countries or regions.
