About the Role / About the Job
The Offer Marketing Manager for Control & Signaling Products is responsible for defining and executing the strategic direction of the Control & Signaling portfolio, ensuring alignment with customer needs, market trends, and business objectives. The role drives portfolio growth, profitability, market share expansion, and customer satisfaction through effective lifecycle management, commercialization, and close collaboration with sales, operations, and channel partners.
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Key Responsibilities
Portfolio Strategy & Lifecycle Management
- Define and execute the growth strategy for the Control & Signaling portfolio.
- Manage the complete lifecycle of products, from market assessment and launch to enhancement, rationalization, and end-of-life decisions.
- Identify white-space opportunities and adjacent market growth segments.
Market Intelligence & Competitive Analysis
- Conduct market research to understand customer needs, industry dynamics, and emerging technologies.
- Monitor competitors' offerings, pricing strategies, and market positioning.
Commercial & Business Performance
- Own portfolio revenue, growth, margin, and market share objectives.
- Develop pricing and profitability strategies.
- Establish portfolio performance metrics and corrective action plans.
- Build business cases supporting new offer development and investments.
Customer & Market Development
- Engage with OEMs, machine builders, system integrators, panel builders, and distributors.
- Collect and translate Voice of Customer insights into portfolio enhancements.
- Develop customer-centric value propositions tailored to key industries.
Go-to-Market & Launch Excellence
- Lead product launch activities and commercialization plans.
- Develop marketing campaigns and demand-generation initiatives.
- Support digital marketing and customer engagement activities.
Sales Enablement & Channel Development
- Create sales tools, value proposition documents, and competitive battle cards.
- Train sales teams, channel partners, and presales engineers.
- Support strategic opportunities and major customer engagements.
- Enable channel growth through targeted programs and partnerships.
Cross-Functional Collaboration
- Work closely with Global Offer Management, Industrial Automation Sales Teams, Marketing Communications, Supply Chain and Manufacturing and Quality and Services Organizations.
- Ensure alignment between business objectives and product execution.
Portfolio Scope
- Control Products: Pushbuttons, Selector switches, Emergency stop devices, Limit switches, Position switches, Safety switches, Foot switches, Control stations.
- Signaling Products: Tower lights, Beacons, Signal lamps, Audible alarms, Buzzers and sirens, Visual signaling systems.
- Associated Solutions: Machine control accessories, Human Machine Interface components, Safety and operational signaling solutions, Connected and digital signaling technologies.
Candidate Profile
- Bachelor’s degree in electrical engineering, Industrial Engineering or Automation Engineering.
- 8+ years of experience in Industrial Automation, Product Management and Offer Marketing.
- Strong understanding of machine automation markets and industrial control technologies.
- Proven experience managing product portfolios and go-to-market strategies.
- Technical knowledge in Industrial control and signaling systems, Machine automation, OEM and machine builder applications, and Channel and distribution business models.
Rewards Designed for You
Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community.
Looking to Make an IMPACT with Your Career?
At the company, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We celebrate IMPACT Makers and believe everyone has the potential to be one.
