About the Role
The Offer Marketing Manager for Industrial Control & Automation is responsible for defining, managing, and growing the portfolio of industrial control, visualization, supervisory control, and edge automation solutions. Acting as the business owner of the offer portfolio, this role drives growth, profitability, market leadership, customer adoption, and portfolio competitiveness across segments.
This position serves as the bridge between customers, sales teams, system integrators, engineering, software teams, and global offer management organizations to ensure the portfolio addresses evolving market demands and digital transformation trends. Responsibilities include market analysis, customer engagement, business strategy, lifecycle management, commercialization, and sales enablement.
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Scope of Responsibility
Hardware Offers
- Programmable Logic Controllers (PLCs)
- Safety PLCs
- Remote Terminal Units (RTUs)
- Edge Controllers
- I/O Systems
- Industrial Gateways
- Industrial Networking Products
Software Offers
- Human Machine Interface (HMI) Software
- SCADA Systems
- Industrial Edge Software
- Digital Twin Solutions
- Industrial Data Platforms
- Visualization and Analytics Solutions
- Industrial Software Subscriptions
- Software Lifecycle and Maintenance Services
Key Responsibilities
Portfolio Strategy & Business Ownership
- Define and execute the growth strategy for the Control & Automation portfolio.
- Build and maintain product roadmaps aligned with market trends and customer needs.
- Manage the entire offer lifecycle from launch to phase-out.
- Identify portfolio gaps and new growth opportunities.
- Drive portfolio expansion into emerging industrial and digital automation markets.
Market Intelligence & Competitive Positioning
- Monitor industry trends and technology evolution.
- Conduct competitive benchmarking and market analysis.
- Analyze customer requirements across targeted segments.
- Develop market-entry and expansion strategies.
- Translate market insights into product and business initiatives.
Customer & Partner Engagement
- Engage directly with strategic customers and key accounts.
- Build relationships with End Users, OEMs, Machine Builders, System Integrators, EPCs, Consultants, and Technology Partners.
- Convert customer insights into future portfolio requirements and enhancements.
Commercial Management
- Own revenue, profitability, and market share objectives.
- Develop pricing and commercial strategies.
- Establish portfolio performance metrics and dashboards.
- Ensure profitable portfolio growth.
- Monitor portfolio health and recommend improvement actions.
Offer Development & Lifecycle Management
- Collaborate with Global Product Management and R&D teams.
- Ensure successful launch and adoption of new solutions.
Go-To-Market Leadership
- Define portfolio positioning and value propositions.
- Develop segmentation and targeting strategies.
- Drive launch readiness across the organization.
- Build communication and commercialization plans.
- Coordinate marketing campaigns and digital demand generation.
Sales Enablement
- Support large strategic opportunities.
- Develop sales tools and customer presentations.
- Deliver training to Sales teams, Presales engineers, Application engineers, Channel partners.
- Support key bid and tender opportunities.
Ecosystem & Channel Development
- Strengthen relationships with Industrial Automation channel partners.
- Enable System Integrators and OEM partners.
- Support channel growth programs.
- Promote software and digital adoption.
Cross-Functional Leadership
- Work closely with Industrial Automation Sales Teams, Offer Creation Teams, Software Engineering Teams, Marketing Communications, Services Teams & Digital Transformation Organizations.
- Lead cross-functional initiatives without direct authority while ensuring alignment across all stakeholders.
Candidate Profile
- Bachelor's Degree in Automation Engineering/Electrical Engineering.
- 10-15 years of experience in Industrial Automation, Software Solutions, Product Management & Offer Marketing role.
- Experience with both hardware and software portfolios is highly desirable.
Leadership Competencies
Business Leadership
- Strategic Thinking
- Commercial Acumen
- Portfolio Management
- Financial Analysis
- Growth Mindset
Market Leadership
- Customer Centricity
- Market Insight Development
- Digital Transformation Knowledge
- Innovation Leadership
Personal Effectiveness
- Executive Communication
- Influencing Without Authority
- Stakeholder Management
- Analytical Thinking
- Collaboration
- Results Orientation
Rewards Designed for You
Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community.
IMPACT with Your Career
When considering a new team, culture matters. Our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
