About the Role
The Offer Marketing Manager for Variable Frequency Drives (VFDs) is responsible for defining and executing the growth strategy of the VFD portfolio across target markets and industry segments. This role combines market intelligence, product lifecycle management, commercial strategy, customer engagement, and cross-functional leadership to maximize market share, profitability, and customer satisfaction. The Offer Marketing Manager acts as the primary interface between customers, sales teams, application experts, engineering, manufacturing, and global offer development teams to ensure the VFD portfolio remains competitive and aligned with market needs.
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Key Responsibilities
Portfolio & Offer Strategy
- Develop and execute the VFD portfolio strategy aligned with business growth objectives.
- Define product roadmaps for low-voltage, medium-voltage, and specialized drive solutions.
- Manage the complete offer lifecycle, including launch, enhancement, rationalization, and phase-out.
- Identify new market opportunities and adjacent growth areas.
Market & Competitive Intelligence
- Conduct market research and competitive benchmarking.
- Analyze customer needs, industry trends, and technology developments.
- Translate market insights into actionable business opportunities.
Commercial & Business Management
- Own growth, profitability, and market share targets for the VFD portfolio.
- Support pricing strategy and margin optimization initiatives.
- Develop business cases for new product introductions and investments.
- Track portfolio performance and recommend corrective actions.
Customer & Segment Development
- Engage with key customers, consultants, OEMs, EPCs, and channel partners.
- Build value propositions tailored for key industries such as:
- Water & Wastewater
- Oil & Gas
- Mining & Metals
- Food & Beverage
Product Launch & Go-to-Market Execution
- Lead product launches and commercialization plans.
- Create sales enablement tools and marketing collateral.
- Support digital marketing campaigns and demand-generation activities.
Cross-Functional Leadership
Collaborate closely with:
- Global offer management
- Application engineering
- Sales organizations
- Operations and supply chain
- Services teams
Ensure successful deployment of new offers and business initiatives.
Sales Enablement & Training
- Develop training programs for sales, presales, and channel partners.
- Provide commercial guidance on product positioning and differentiation.
- Support major opportunities and strategic customer engagements.
Candidate Profile
- Bachelor's degree in Electrical Engineering, Automation Engineering or Industrial Engineering.
- 10-12+ years of experience in Variable Frequency Drives, Motor Control Solutions, Product Management, Offer Marketing with a strong understanding of industrial applications and automation architectures.
- Technical knowledge in Variable Frequency Drives (LV and MV), Motor control, and energy efficiency solutions.
- Strategic thinking with commercial acumen & financial analysis.
- Portfolio management and market development.
- Ability to influence without authority, cross-functional collaboration & stakeholder management.
- Results-driven execution.
- Strong presentation and communication skills.
Rewards Designed for You
Our Total Rewards package reflects our commitment to investing in you. It promotes performance, growth, safety, and career elevation. The package helps you care for yourself and your family, plan your future, grow your skills and career, foster an inclusive workplace, and contribute to your community.
IMPACT Values
We believe that culture matters, and our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – form the foundation for our success. Join us as an IMPACT Maker to contribute to sustainability ambitions in the realms of automation, electrification, and digitization.
Additional Information
- Country-specific programs and initiatives may be available.
- The company aims to be the most inclusive and caring company, providing equitable opportunities to all employees and ensuring everyone feels valued and safe to contribute.
- The company upholds high standards of ethics and compliance, ensuring trust is a foundational value.
- The company is an Equal Opportunity Employer, promoting equal employment and advancement opportunities for all qualified individuals.
