About the Role:
The candidate is responsible for executing Brand & Marketing efforts for Discover Saudi (DMC) and Mawasim (Hajj & Umrah travel) based in Riyadh. The role requires solid strategic thinking, brand management experience preferred, and a solid understanding of digital marketing and social media platforms. The role requires working closely alongside stakeholders and building collaborative relationships across the different functions in the organization.
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Responsibilities:
- Developing and executing marketing campaigns alongside the Marketing Manager and delivering tactics to boost the brand’s reputation and drive qualified traffic, leads & brand awareness
- Lead generation through marketing activities
- Experimenting with various organic and paid acquisition channels
- Produce valuable and engaging content for our website and social channels that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Events marketing and operations - Support event management and vendor management for conferences, trade shows, and third-party MICE Events
- Marketing Calendar: execute the marketing calendar for both brands, taking into consideration the travel seasonality with a combination of Brand campaigns and tactical campaigns. In addition to Product development and enhancement announcements and partnership campaign rollouts.
- Campaigns: assess performance during campaign launch and beyond, provide input in enhancing the campaign performance in collaboration with the performance team, lead with the brand team post campaign reports.
- CRM: Executing CRM activities across its channels, creating & maintaining CRM flows & Content Calendars for both brands
- Digital: Solid understanding of the Digital players in the market (YouTube, Snapchat, Instagram, Facebook) and the media/marketing opportunities.
- Management of offline marketing requirements such as merchandise, event branding, etc.
Profile Requirements:
- Bachelor degree in Marketing.
- Social media platform knowledge.
- Microsoft Office & Google suite.
- Minimum of 2 years experience as a marketing specialist or similar.
- Editorial skills in both Arabic & English.
Being you:
At the company, our teams work with purpose, clarity, and a shared commitment to doing things the right way. Whether you're building platforms, supporting travelers, or shaping strategy, your work connects to something bigger. Across functions and locations, we value accountability, trust, and collaboration - and we create the structure and space for you to contribute meaningfully from day one.
Here, you will find:
- A purpose-led workplace where your ideas can create real impact
- Ongoing learning and development to help you grow with intention
- Recognition that celebrates your wins, both big and small
- A community built on trust, curiosity, and shared momentum
No matter where your journey started, you will find space to grow, connect, and contribute meaningfully.
