Omnichannel & Marketing Enabler Hemophilia

About the Role
The Marketing & Omnichannel Enabler - Hemophilia for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement for the assigned disease area across the Middle East. This role connects brand ambition with customer experience by integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.
This position primarily operates 80% in the Middle Eastern countries, collaborating closely with Disease Area Squads, Middle East affiliate Points of Contact (POCs), Disease Commercialization Leaders (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success. The remaining 20% stays within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.

Your Responsibilities
Marketing Strategy, Business Planning, and Launch Readiness

• Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies (DACS & CORP), ensuring alignment with business outcomes and patient needs.
• Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities.
• Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions.
• Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and relevant initiatives.
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
• Shape and contribute to across-affiliate Disease Area financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL.

Customer Experience & Omnichannel Engagement

• Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams.
• Identify and manage compelling and modular content needs (promotional & non-promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes.
• Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns.
• Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors).

Insights-Driven Planning

• Collaborate closely with local points of contact, affiliate finance partners, and ME analytics/insights enablers to identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics.
• Partner closely with ME and local analytics/insights enablers based on core & common KPI framework to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization.

Cross-Functional Collaboration, Agile Ways of Working, and Training

• Collaborate closely with the ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution.
• Work closely with DCL to identify cross-country pain points and relevant activities to ensure strong local rollout of regional commercial initiatives and events.
• Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement.
• Share best practices and learnings across the Middle East network.
• Work in alignment with agile principles — iterating quickly, adapting to change, and delivering incremental value.
• Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness.

Who You Are

• You hold a Bachelor’s degree in life sciences, marketing, business, or a related field.
• You bring a minimum of 5 years’ experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector.
• Proven experience in omnichannel engagement is highly preferred.
• Prior experience in the designated Disease area is preferable.
• You demonstrate a strong track record of success in brand planning, launch execution, and omnichannel engagement.
• You apply strong analytical skills, with the ability to translate data into actionable insights.
• You have experience working within cross-functional, matrixed environments.
• You have experience working beyond the affiliate level while leading or being part of Work Package Teams (WPTs).
• You think strategically and creatively.
• You operate with a strong customer- and patient-centric mindset.
• You leverage data and digital marketing fluency to drive impact.
• You adapt quickly and embrace a growth mindset.
• You communicate with clarity and persuasion.

Benefits and Opportunities
A healthier future drives the organization to innovate. With more than 100,000 employees across the globe dedicated to advancing science, the aim is to ensure everyone has access to healthcare today and for generations to come. This role offers the opportunity to make a global impact with life-changing healthcare solutions.