About the Role
We are looking for an Online Content Manager – Commercial & Automation to join our Content team. This is an exciting opportunity for a commercially minded content leader who combines a passion for storytelling with a strong understanding of e-commerce performance, operational efficiency, and emerging technologies. You will lead our always-on commercial content across key digital touchpoints, ensuring content is engaging, on-brand, and designed to drive customer engagement, product discovery, and conversion. Beyond content delivery, you will play a key role in transforming how we work, introducing smarter processes, AI-powered solutions, and automation to help the team deliver high-quality content at scale. Working closely with our Trading, Buying, Creative, Editorial, CRM, Marketing, and Technology teams, you will bring together commercial thinking, creativity, and operational excellence.
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What You'll Be Doing
Commercial Content & Planning
- Lead the planning and delivery of always-on commercial content across our website, homepage, CRM, newsletters, and social channels.
- Translate commercial priorities and trading calendars into engaging content that drives customer engagement and conversion.
- Oversee English and Arabic copywriting, translation, and localisation, ensuring consistency with the luxury tone of voice.
- Manage day-to-day brand exposures and commercial content requirements, from briefing and execution through to optimisation.
- Establish clear briefing processes, timelines, and delivery standards to ensure smooth collaboration across teams.
- Oversee content publishing, quality assurance, and governance across platforms such as Contentful and Jira.
- Plan team capacity and resources to deliver effectively during peak trading periods and major commercial moments.
Content Performance & Optimisation
- Use content performance data and commercial insights to identify opportunities to improve engagement and conversion.
- Monitor key performance indicators, including click-through rates, engagement, and commercial outcomes.
- Test and optimise messaging, copy, and content formats to improve performance.
- Partner with cross-functional teams to understand customer behaviour, trading priorities, and category performance.
- Turn data and insights into actionable recommendations that continuously improve content effectiveness.
AI, Automation & Innovation
- Partner with the Content Automation Strategist to explore, test, and implement AI and automation solutions.
- Identify opportunities to streamline recurring content requirements through templates, automation, and smarter workflows.
- Introduce scalable processes that improve turnaround times, productivity, and content consistency.
- Measure the impact of automation initiatives through efficiency gains, time saved, and improved output.
- Champion innovation and new ways of working while maintaining high editorial and brand standards.
Team Leadership & Collaboration
- Lead, coach, and develop a team of content professionals, creating a culture of accountability, collaboration, and continuous improvement.
- Set clear priorities, manage workloads, and ensure high standards of quality and timely delivery.
- Build strong relationships with stakeholders across Trading, Buying, Marketing, Creative, CRM, and other business functions.
- Proactively identify challenges, improve processes, and find practical solutions to deliver content more efficiently.
- Inspire the team to embrace innovation, challenge existing ways of working, and continuously raise the bar.
What We're Looking For
- 6–8+ years of experience in content marketing, editorial, e-commerce, retail, or a related field, including experience managing a team.
- Experience within luxury, fashion, beauty, premium retail, or a fast-paced e-commerce environment would be an advantage.
- Excellent English copywriting and editorial skills, with an understanding of luxury brand storytelling and tone of voice.
- A strong commercial mindset, with the ability to connect content decisions to business objectives and customer behaviour.
- Experience managing high volumes of content across multiple channels while maintaining quality and consistency.
- A data-driven approach, with experience using content performance insights to drive optimisation.
- Hands-on curiosity and enthusiasm for AI, automation, and emerging content technologies.
- Strong organisational and project management skills, with the ability to manage competing priorities and tight deadlines.
- Experience with content management and workflow tools such as Contentful, Jira, or similar platforms.
- Strong leadership, stakeholder management, and communication skills.
- A proactive, solutions-oriented mindset with a passion for improving processes and challenging the status quo.
What's in It for You?
At the company, you'll be part of a dynamic and forward-thinking team that's shaping the future of luxury e-commerce in the Middle East.
- Make an impact: Play a key role in shaping how commercial content is created, delivered, and optimised across one of the region's leading luxury e-commerce platforms.
- Drive innovation: Be at the forefront of AI and automation adoption, helping transform content operations and ways of working.
- Grow your career: Gain exposure to multiple business functions, exciting projects, and opportunities to develop your leadership capabilities.
- Work with talented people: Collaborate with passionate, creative, and commercially driven teams in a diverse and inclusive environment.
- Be part of something exciting: Join a business that values fresh thinking, collaboration, and continuous improvement.
