OT Preseller

About the Role
The Pre-Seller is responsible for driving sales growth and ensuring strong in-store execution across assigned customers and territories. This role focuses on achieving sales targets, maximizing product availability, maintaining merchandising standards, managing stock rotation and Goods Return Vouchers (GRVs), and building strong relationships with store management. The Pre-Seller plays a key role in translating commercial plans into effective in-store execution while identifying opportunities to increase sales and improve operational efficiency.

Responsibilities

• Sales Performance & Target Achievement

  • Achieve monthly sales targets across assigned accounts and territories.
  • Generate and manage customer orders to maximize sales opportunities.
  • Identify opportunities to increase sales through upselling, cross-selling and improved product distribution.
  • Monitor store-level performance and proactively address sales gaps.

• In-Store Execution & Product Availability

  • Ensure consistent product availability and minimize out-of-stock situations.
  • Execute promotional activities, new product launches and agreed customer plans.
  • Implement CDA and maximize product visibility, shelf share and secondary display opportunities.
  • Ensure timely implementation of promotional pricing and in-store activations.

• Inventory & GRV Management

  • Monitor stock levels and ensure appropriate replenishment based on store demand.
  • Coordinate with merchandisers to apply FIFO and FEFO principles to minimize expiry risks and product returns.
  • Proactively identify and manage slow-moving and near-expiry inventory.
  • Manage GRVs in line with company policies and established timelines.
  • Coordinate with internal teams to resolve delivery discrepancies, returns and stock-related issues.

• Customer Relationship Management

  • Develop and maintain strong relationships with store managers, section managers and relevant store personnel.
  • Conduct regular store visits according to the assigned journey plan.
  • Address operational challenges and customer requirements promptly.
  • Negotiate additional visibility and identify incremental sales opportunities within agreed commercial guidelines.

• Reporting & Operational Excellence

  • Maintain accurate records of orders, store visits, stock levels and execution activities.
  • Monitor competitor activities, pricing, promotions and market developments.
  • Provide regular updates on sales performance, execution gaps and corrective actions.
  • Coordinate with Sales Supervisors, Key Account Managers, Merchandising and Supply Chain teams.
  • Ensure compliance with company policies, customer agreements and operational procedures.

Qualifications

• Education & Experience

  • High school diploma or bachelor's degree in Business Administration, Sales or a related field.
  • 1–3 years of experience in FMCG sales, preferably within the UAE Modern Trade channel.
  • Previous experience in pre-selling, merchandising or store-level sales execution is an advantage.
  • Knowledge of UAE retail operations and customer requirements.

• Technical Skills

  • Strong understanding of FMCG sales processes, order management and stock replenishment.
  • Knowledge of merchandising, promotional execution and inventory rotation.
  • Basic proficiency in Microsoft Excel and sales reporting tools.
  • Ability to analyze sales performance and identify opportunities for improvement.
  • Valid UAE driving license is a must.

• Behavioral Competencies

  • Results-driven, with a strong focus on achieving sales targets.
  • Strong communication, negotiation and relationship-building skills.
  • Proactive problem-solving and a high level of accountability.
  • Strong organizational and time-management skills.
  • Ability to work independently and effectively manage assigned territories.
  • Attention to detail and commitment to execution excellence.