We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 1 events, optimise performance, and help showcase Saudi events to global and local audiences!
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Responsibilities
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
Qualifications
- Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
- Experience working closely with or managing agencies to execute high-performing campaigns.
- Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.
Core Benefits
- VVIP Bupa Medical Insurance for you and your family
- Annual leave – 25 days
- Remote working on Sundays
- Working anywhere – 4 weeks every year
- School fees contribution, 40,000 SAR per child per year (up to a max of three children)
- Residency visa, including yearly dependent fees
Location
Riyadh, Saudi Arabia
