Paid Media Manager

We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 1 events, optimise performance, and help showcase Saudi events to global and local audiences!

Responsibilities

• Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
• Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
• Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
• Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
• Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.

Qualifications

• Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
• Experience working closely with or managing agencies to execute high-performing campaigns.
• Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.

Core Benefits

• VVIP Bupa Medical Insurance for you and your family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 4 weeks every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Residency visa, including yearly dependent fees

Location
Riyadh, Saudi Arabia