We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 2 events, including Cityscape Global and Global Health Exhibitions, optimize performance, and help showcase Saudi events to global and local audiences!
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Key Responsibilities
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimizing for key metrics such as CTR, conversions, and lead quality.
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximize ROI optimization.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
Qualifications
- Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
- Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.
- Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio).
- Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
Additional Information
Core Benefits:
- Medical Insurance for individual and family
- Annual leave – 25 days
- School fees contribution, 40,000 SAR per child per year, up to a max of three children
- Remote working on Sundays
- Working anywhere – 1 month every year
- Family visa costs* (up to a max of three children)
- Individual annual flight allowance*
*If eligible
