About the Role
We are seeking a Paid Social Manager specializing in Meta Ads to join our performance marketing team. This remote position is ideal for someone eager to work hard, learn quickly, and master Meta Ads within a team that actively utilizes AI tools in its daily processes. You will have the opportunity to manage and optimize lead generation campaigns for B2B and B2C clients across various markets.
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What You'll Do
- Set up and launch Meta Ads (Facebook/Instagram) lead generation campaigns for agency clients.
- Manage and run 5+ client ad accounts simultaneously.
- Monitor ad accounts daily to track budgets, statuses, policy flags, restrictions, and account health.
- Optimize live campaigns by testing different audiences, offers, and creatives.
- Analyze key metrics including CPL, CPQL (cost per qualified lead), CPA (cost per acquisition/order), CTR, and CPM.
- Prepare performance reports for internal teams.
- Brief designers and copywriters on creative needs and edit or assemble simple creatives yourself.
- Utilize AI tools daily for creating/testing creatives, writing ad copy, analyzing data, and automating routine tasks.
- Set up Meta Pixel, Conversions API, and UTM tracking.
Requirements
- Proficiency in English at Upper-Intermediate (B2) level or above, both written and spoken.
- Minimum of 2+ years of practical experience with Meta Ads focused on lead generation (agency experience is a strong advantage).
- Proven case studies that demonstrate your results, showing clear connections between ad spend, leads generated, and CPL/CPA metrics.
- Demonstrated ability to reduce CPL or CPA on live accounts, with clear examples in your case studies.
- Experience in managing 5+ ad accounts concurrently.
- Familiarity with the hands-on setup of Meta Pixel, Conversions API, and UTM tracking.
- Proficiency in using AI tools (such as ChatGPT, Claude, or similar) for creatives, copywriting, analysis, and automation.
- Basic design skills and competency in using tools like Canva, Figma, or Photoshop, with a strong aesthetic sense, allowing you to fix or provide feedback on creatives effectively.
- Self-driven and proactive in testing ideas independently without waiting for instructions at every step.
Nice to Have
- Experience with Google Ads or TikTok Ads.
- Familiarity with CRM tools (such as GoHighLevel or similar), Google Tag Manager (GTM), and GA4.
Terms
- Employment Type: Full-time, remote.
- Working hours must overlap with Dubai (GMT+4); candidates should be located between GMT+1 and GMT+7.
- Compensation: Base salary of $1,200/month plus performance bonuses tied to client results (CPL/CPA targets) and a quarterly bonus based on company targets.
- Employment terms and payment methods will be discussed on an individual basis.
